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Dylan Ruge <br />310 734 3228 <br />druga@steptoe.com <br />2121 Avenue of the Stars <br />Suite 2800 <br />Los Angeles, CA 90067 <br />310 734 3200 main <br />u ,steptoexom <br />November 18, 2014 <br />Via HAND DELIVERY <br />SteMoe <br />STEPTOE & JOHNSON LLP <br />Sonia R. Carvalho The Honorable City Council Members <br />City Attorney 20 Civic Center Plaza <br />20 Civic Center Plaza Santa Ana, California 92701 <br />Santa Ana, California 92701 <br />Re: City Council Agenda for November 18, 2014 <br />Consent Agenda Item No. 25F <br />Dear Ms. Carvalho and Hon. City Council Members, <br />We write on behalf of the California State Outdoor Advertising Association to urge City <br />Council to reject the proposed Outdoor Advertising Service Agreement (the "Agreement ") with <br />All Vision, LLC ( "AV "), which is on the City Council's Consent Agenda for November 18, <br />2014 as Item No. 25F. <br />Simply put, the Agreement is a bad deal for the City and will expose it to significant <br />litigation risk, given the myriad procedural and substantive shortcomings in the procurement <br />process and the Agreement itself. First, the Agreement was the result of an unusually —and <br />unnecessarily —short RFP process. The RFP was issued on May 30, 2014 and the submittal <br />deadline was on June 12, 2014, a mere 9 business days later. As you know, Section 2 -806 of the <br />Santa Ana Municipal Code requires RFPs to be issued "a reasonable time prior to the date set <br />forth therein for the opening of bids ...." The extremely short timeframe here was not <br />reasonable, particularly given the lack of an emergency or other exigency requiring a shortened <br />bidding process. <br />Second, the Agreement allows AV to deduct all "Direct Expenses" and "Costs of <br />Construction and Maintenance" before the City sees a dime from revenue generated by <br />billboards on City property. The definitions of these terms are purposefully vague and provide <br />AV with every incentive to run up the costs of the projects rather than minimize them. For this <br />