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CSOAA <br />CALIFORNIA STATE OUTDOOR <br />ADVERTISING ASSOCIATION <br />1215 K Street, Suite 1500 <br />Sacramento, CA 95814 <br />(916) 446 -7843 1 Fax (916) 442 -5961 <br />w .CSOAA.com <br />Sent Via Email <br />November 18, 2014 <br />Mayor Miguel Pulido and City Council <br />City of Santa Ana <br />20 Civic Center Plaza, 8th Floor <br />Santa Ana, CA 92702 <br />RE: Item 25F on City Council Agenda for November 18, 2014 <br />Dear Honorable Mayor Pulido and City Council, <br />2014 NOV 18 4N 11: 27 <br />CITY OF SANTA <br />CLERK OF CQUP'Cji� <br />The California State Outdoor Advertising Association ( CSOAA) is a California association of <br />billboard companies. We represent approximately ninety percent of all billboards in California. <br />Item 25F on the November 18, 2014 City Council meeting is in reference to a potential contract <br />between the City of Santa Ana and a private company named Allvision. We respectively request <br />that you: <br />1. Pull the item from the Consent Calendar <br />2. Table this issue until our State Association can meet and discuss this issue with you <br />and the rest of the City Council. <br />We would like to discuss how the city would be forfeiting millions in proceeds if they approve the <br />agreement and why cities after cities have not approved this type of an agreement with Allvision, <br />despite staff recommendations. We would also like to bring to your attention what happened in <br />Santa Clarita wherein Allvision's proposal has resulted in an approximate $2 million cost to the City. <br />To be clear, we are not opposed to the City of Santa Ana hiring an outdoor advertising consultant if <br />that is your pleasure, and there are several exceptional ones that are used by various cities. <br />However, we ask that you table this item so that we can discuss the concerns about this contract <br />and Allvision's proposed roles. <br />Therefore, our request is simple. Please continue this item from further council action until CSOAA <br />members can have an opportunity to meet with you, councilmembers and city staff to share with <br />you the policy and legal concerns that are involved in this proposed agenda item. On behalf of our <br />association members, we thank you in advance for your consideration to table Item 25F until we <br />have a chance to meet with you. <br />Sincerelv, <br />Mark A. Kudler <br />CSOAA President <br />CC. City Manager David Cavazos <br />City Clerk Maria D. Huizar <br />CSOAA Executive Director, Mr. Dennis Loper <br />CSOAA Members <br />