2014-070 - Amending the Land Use Element and Urban Design Element of the General Plan

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UFEAN DESIGN ELEMENT Seventeenth Street The Seventeenth Street corridor hasbeen i incremental I y developed over theyears and indudesstrip devel opment and outdoor mal I s scattered along the length of the roadway I in fact, these uses are so pre/al ent that they create segments of i noonsi stency. T heenti re length of thisheavi I traveled corridor hasa tremendous potential to convey strong community images. The mixture of new and old, adjacent to one another, may provide an opportunity to define the public streetscape for the enjoyment of pedestriansand people travel i ng vehidesalong the roadway. Thesegmentof Seventeenth Street, between Grand Avenue and the Costa Mesa The challenge istoprooidethe Freeway providesa strong sense of place. T he streetscape isstrengthened by the goodsandsamcesdemandedby consistency ofoneand two story structuresflankedbyawidelandscapedsetback. people and to do it in such away Thevislalappearanoeofthishasbeen sari ouslycompromi sad, bytheremovalof that enhancestheirlioing street trees along the roadway. This corridor offers opportunities for several eMronnient. gateway elements intended to distinctly define and project the community's i mage at the regi onal level . Harbor Boulevard Harbor Boulevard, like Main Street, is a linear path composed of both commercial and industrial segments along its length. The commercial de/dopmentislocated between Seventeenth Street and Edinger Avenue and is characterized by an eclectic mix development, building styles and public improvements There are no public spaces located along the corridor to create a posi ti vevi sual impression. T he i ndustri al component, on theother hand, projects a better visual experience. The consistent building massing and streetscape features together create a park -like environment with good potential for an attractive path image. The vision created by the Harbor Mixed Use Transit Corridor Specific plan will promote a mix of land uses and streetscape improvement to transform thismajor path. Bristol Street i salso a I i near roadway and itscharacter i ssi mi lar to Seventeenth Street except for a narrower right -of -way. Bristol Street lackssites with well - defined character and buildingswith interesting design features Thevariety of building sizes, setbacks, and construction typesalong thiscorridor has been a chal lengeto creating adefi nitivecharacter. The poor affi nity between thevarious activities along this path also hinders opportunities to develop supporting pedestrian Iinkages because these activitiesdo not complement each other. The Bristol Street Widening Project and Specific Plan promote the creation of continuous linkages between individual developments The proposed characteristics of the new Bristol Street are such that it wi I I become part of the adjacent distri ctsrather than a di stri ct in itself. The rationale for thi swi deni ng is CITY OF SANTA ANA GEJ ERAL PLAN A -11