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- l <br />Design and Content <br />1. Signs should be cohesive with the building's architecture and landscape <br />and express a well - defined hierarchy of information. <br />2. A sign's message should be as brief as possible. <br />3. Lettering on a sign should be legible and of an appropriate style to be read <br />by the intended user. <br />4. Typefaces, characters, and graphics for signage at the street level should be <br />appropriately scaled for viewing by pedestrians. <br />5. Letters should be spaced an appropriate distance from one another so as <br />to be easily readable. Letters spaced too close together or too far apart are <br />difficult to read. <br />6. Lettering styles should be limited to three or less on a single sign m <br />maximize legibility. <br />7. Symbols and toll may be used in place of words and are often a more <br />efficient and effective way to display information. <br />8. A substantial contrast between the letters or symbols and the background <br />will improve a sign's legibility. <br />9. A sign should typically include no more than three colors to be easily <br />legible. <br />Structure and Materials <br />1. All raceway should be hidden from view. If this is not possible it should be <br />finished to match the background wall. <br />2. Signage should be of a permanent type, stead designed, well constructed, <br />and properly weather proofed, and should incorporate original designs. <br />3. Signs should be constructed of durable materials. <br />a) Metal: formed, etched, cat, and/or engraved and powder coated or <br />otherwise protected. <br />a) Wood: carved, sandblasted, or etched and properly seated, primed, <br />and painted or stained. <br />a) High density preformed foam or similar materials. <br />2. Rectangular sign cabinets and plastic are not permitted. <br />3. Signs composed of individual letters and /or symbols are desirable. Cut -out <br />or open three-dimensional letters are encouraged. <br />Illumination <br />1. Signs should be externally illuminated by ambientlighting, lights attached <br />to the facade, or exposed neon on the top. External illumination should use <br />focused, low- intensity equipment. <br />2. Additional illumination should be used when street lights ordisplay window <br />lights do not provide adequate illumination. <br />3. Channel letters that are individually illuminated are desirable, and internally <br />illuminated plastic cabinets are discouraged. <br />4. Signs illuminated by downward - directed, wall - mounted lights with fully <br />shielded lamps are encouraged. <br />5. Projecting light fixtures used for externally illuminated signs should not <br />obscure the graphics of the sign. <br />Temporary Signs <br />1. A banner sign attached to a building wall should be the only type of <br />temporary sign allowed. <br />2. Banners should be understated and observe the design standards of all <br />permanent signs. Banners should remain only for a time period necessary <br />for a specified event. <br />3. Banners should comply with Section 21.44 of the Municipal Code. <br />Banners should not be displayed in any other fashion. Balloons, flags, <br />etc., are not permitted. <br />Public Art <br />1. Public ad should be developed in the most accessible and visible places <br />and considered in relation to other visual elements and cud (signage and <br />other elements that may impede or heighten its enjoyment). <br />2. New installation proposals shall provide a contextual understanding of and <br />be clearly related to the overall network of public art in Santa Ana. <br />3. Artists should create sustainable, maintainable works of art that aspire to <br />the highest standards of innovation and aesthetic quality. <br />4. Public art shall be integrated into the project's design at an early stage <br />of development to ensure cohesiveness of site design, architecture, art, <br />landscape, and public space. <br />CHAPTER 6: Design Guidelines <br />Symbols may be mad! intend or wards and are often more eee nve. <br />smogs should he of a pelmaenl type, many desiVem. welI onsimcled, and pmceay weam - <br />gm(ed, and should inwrpoak Miami de igm. Channel lamm whim are individually ill ummand <br />aremmuraged. <br />Smog¢ tat a internally illuminated is easy m read at night and Weinstein to idorm, or to <br />intlrAcual srore and mean a. Eahmal light, end. spoon be ReAnaa and taw am em, <br />Additional mamMa ekmen6 wo he added tat sere, during to day and night <br />Prdk arl, surmise, and ligh4ng an won, toter to came an atacnve and inteasgng sidewalk <br />enmtonmmt <br />October 2014 6 -7 <br />