25B - AGMT - VALET PARKING SRVS - Laserfiche WebLink

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REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: DECEMBER 16, 2014 TITLE: VALET PARKING SERVICES IN DOWNTOWN SANTA ANA {STRATEGIC PLAN NO. 3,4B) CITY MANAGER RECOMMENDED ACTION MEEM CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on Ise Reading ❑ Ordinance on 2ntl Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Authorize the City Attorney, City Manager, and Clerk of the Council to execute a license agreement with Supreme Parking to provide valet parking services in Downtown Santa Ana for one year, starting January 1, 2015 with an option to extend the contract an additional two years, for a total of three years. Supreme Parking was selected based on qualifications and terms proposed. This contract will generate $500 per month at approximately $6,000 per year in revenue for the City (Exhibit 1). DISCUSSION Background Upon receiving Council approval to operate a six -month pilot program for valet parking services in Downtown Santa Ana, the City began its valet pilot program on May 1, 2014. The goal of the valet parking pilot program was to enhance the customer experience in Downtown Santa Ana and provide an overall benefit by achieving the following objectives: • Provide a greater convenience for Downtown customers; • Extend business to the curb and improve customers' shopping experience; Create a positive customer service with the objective of repeat business; • Increase overall parking capacity, which helps meet the demand. Operations The City's valet parking pilot program operated on Thursdays, Fridays, and Saturdays from 8:00 p.m. to 2:00 a.m. between May 1, 2014 and November 1, 2014 with a drop off /pick up location at the clty -owned surface lot located on Third and Bush Streets (Exhibit 2). The operator charged $8 per car and parked on average 306 cars per month with a monthly high of 385 and a monthly low of 140. 25B -1