Laserfiche WebLink
REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />NOVEMBER 18, 2014 <br />TITLE: <br />OUTDOOR ADVERTISING CONCESSION <br />AGREEMENT WITH ALL VISION LLC <br />(STRATEGIC PLAN NOS. 4,3; 6, 1; 3,4) <br />CITY MANA ER <br />CLERK OF COUNCIL USE ONLY: <br />022a *AM#_W <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 10 Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO n4LZlo , oe,(3111° <br />FILE NUMBER g��rrr1� <br />RECOMMENDED ACTION <br />Authorize the City Manager and Clerk of the Council to execute a concession agreement with All <br />Vision LLC ("All Vision ") for a period of five years, subject to non - substantive changes approved <br />by the City Manager and City Attorney. Any services provided by All Vision LLC will be paid <br />through a percentage of revenues from any funding advertising sales. <br />BACKGROUND <br />In November 2013, the Development and Transportation Council Committee recommended that <br />staff begin exploring new opportunities for outdoor advertising, especially in the field of digital <br />technology through electronic message displays (digital billboards). Since then, the City Council <br />approved Zoning Ordinance Amendment No. 2013 -02 to allow the creation of regional planned <br />sign programs and the use of electronic message displays for select commercial centers and <br />attractions citywide. On May 30, 2014, the City released a request for proposals (RFP) seeking a <br />qualified firm to provide outdoor advertising management services. The services detailed in the <br />RFP were as follows: <br />• Assist the City in developing an outdoor advertising ordinance. <br />• Evaluate and analyze advertising opportunities on behalf of the City based on <br />development feasibility and revenue potential. <br />• Assist in developing a master plan for outdoor advertising that maximizes the City's ability <br />to generate revenue through the pre- identification of the best situated billboard locations. <br />• Assist in developing a long -term strategy for the design, construction, maintenance, <br />operation and use of outdoor advertising assets. <br />• Fully implement, manage, and facilitate the proposed plan(s) and development processes <br />upon approval from the City. <br />• Meet with all applicable local stakeholders and regulatory agencies. <br />• Negotiate, enter into and manage agreements with sales organizations, where applicable, <br />to sell advertising on behalf of the City. <br />25A -1 <br />