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562- 470 -6666 ' 02:52:26 p.m. 11 -14 -2014 2/2 <br />2G t� tlJCY ly <br />CALIFORNIA STATE fJUT S Ah�T� ;��) <br />ADVERTISING ASSQCI I F OF f;nul NC <br />i <br />November 14, 2014 <br />vid Cavazos <br />'ity Manager <br />anta Ana <br />Center Plaza, 8th Floor <br />a, CA 92702 <br />Cavazos, <br />1215 K Street, Suite 1500 <br />Sacramento, CA 95814 <br />(916) 446 -7843 <br />Fax(916)442.5961 <br />www.CSOAA.com <br />Via Fax <br />Fax (714) 647 -6954 <br />i The California State Outdoor Advertising Association ( CSOAA) is a California association of <br />bijlboard companies. We represent approximately ninety percent of all billboards in California. I <br />understand that there will be an item on the November 18, 2014 City Council meeting regarding <br />Allvision. I respectively ask that you seek to table this issue until our State Association can meet and <br />d cuss this issue with you. I would like to discuss how and why other cities have not approved this type <br />oP an agreement with Allvision, over staff recommendations, and why the city would be forfeiting <br />millions in proceeds if they did approve the agreement. <br />I would also like to bring a couple of my members to discuss what happened in these other cities, <br />inFluding Santa Clarita wherein Allvision's proposal has resulted in an approximate 2 million dollar loss <br />to;the City. To be clear, I believe the City of Santa Ana should hire an outdoor advertising consultant if <br />thpt is their pleasure, and there are several good ones that are used by various cities, but it would be wise <br />toltable this issue so that we can discuss the issues surrounding Allvision. <br />Therefore, my request is simple. Please table this item until you and some of my members can <br />aet so that we can relay some facts and documents to your Staff so that they can conduct some <br />important additional research prior to making this important decision? I think this is a reasonable <br />proach so that no one is later embarrassed or caught off guard. If after your research, you choose to <br />cinfinue with recommending Allvision that would be your choice, as it would be for others to oppose it. <br />However, I will always be grateful for the opportunity that you have provided to the CSOAA prior to <br />moving forward on this issue. <br />S�ncerely, <br />ri�ark A. Kudler <br />000AA President <br />ec. Mr. Dennis Loper <br />CSOAA Executive Director <br />The Honorable Mayor and City Co2fiA-26 <br />