25A - AGMT - OUTDOOR ADVERTISING

Home Browse Search

Agreement with All Vision November 18, 2014 Page 3 assist the City with identifying City -awned or private sites suitable for the development of new digital billboards, as well as identifying locations for new transit shelter advertising installments whose revenues could be used to fund construction and maintenance of additional transit shelter locations. Once potential sites have been identified by the City and All Vision for new outdoor advertising opportunities, All Vision would work with the City to pursue specific sites for entitlement, construction, licensing, and ongoing operations and maintenance. In the proposed development model, All Vision would lead construction of a signage installation opportunity and then license the sales of advertising to an outdoor advertising sales company. All Vision would recover its costs over an initial five -year period, after which the City would own the advertising structures. During the five -year initial cost recovery period, the City will be guaranteed a minimum compensation; the amount will increase once All Vision recovers its initial costs at the end of the five -year cost recovery period. Digital Billboards All Vision will analyze potential sites for City -owned or private development of digital billboards. Should options be limited for development of structures on City property, All Vision will prepare, as part of its Outdoor Advertising Strategic Plan, a proposal for a billboard overlay zone and ordinance that would allow for private -party digital billboard development and /or conversion of static billboards to digital technology in viable areas, subject to an entitlement process and development standards. All Vision would also draft recommendations for a fee structure to capture revenue from new or converted billboards, which could be used to expand or enhance transit shelter furniture installations citywide. Transit Shelters Through its Outdoor Advertising Strategic Plan, All Vision will also analyze opportunities for expanded transit shelter advertising and furniture installations citywide. All Vision would identify a franchisee to work with the City to maintain current transit shelters and street furniture. A key component of the program would identify new bus shelters and street furniture placement opportunities using designs that will also serve as a "placemaking" tool that represent the diverse communities and neighborhoods in Santa Ana. The City's current agreement for bus shelters and street furniture maintenance will expire in June 2015. The agreement provides for providing, maintaining, and repairing bus shelters and street furniture in tandem with outdoor advertising. Under the proposed agreement, All Vision would identify a franchisee for a new long -term agreement that would continue to provide, maintain, and repair bus shelters and street furniture. The shelters and furniture would incorporate outdoor advertising, and the franchisee would pay the City a minimum amount per month per transit shelter. This fee structure will allow for additional revenues as the number of transit shelter installations increases over time. 25A -3