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2.4 Exclusivity. The City shall not contract with any other person or entity to provide the <br />same services or services similar to those provided by All Vision under this Agreement during the Term, <br />except for services required by this Agreement that All Vision is Incapable and unwilling to perform. <br />Article 3 <br />DEVELOPMENTAND MARKETING PLANNING <br />3.1 Outdoor Advertising Strategic Plan <br />(a) All Vision shall evaluate the opportunities for the marketing and development of <br />Signs and transit oriented advertising in potential new City Sign Locations. All Vision shall prepare and <br />submit to the City, within one year after the Commencement Date, a draft Strategic Plan that includes <br />the following matters, among others that may be reasonably requested by the City: <br />(1) an analysis of Sign development opportunities based on development feasibility and revenue <br />potential; <br />(2) evaluation of the current and potential value of prospective Signs and identification of the <br />potential advertising locations on City Property that are best situated for the generation of <br />advertising revenue; <br />(3) relevant market and /or media research, planning and competitive analyses; <br />(4) analysis of Billboard Overlay Zones that All Vision recommends be considered ias part of the <br />Digital Billboard Ordinance; <br />(5) analysis of a new advertising program for transit shelter and transit stop street furniture owned <br />or controlled by the City or its agencies and any other transit oriented advertising assets the City <br />or Its agencies own or control. This analysis will Include: <br />(a) All Vision's recommendations regarding the potential advertising uses of transit - related <br />City assets that would best maximize advertising revenue; <br />(b) any recommendations All Vision may have regarding the potential upgrade of existing <br />transit - related assets or acquisition of new transit - related assets that might improve <br />advertising revenue; and <br />(c) Recommendations regarding potential outdoor advertising design approaches that take <br />into account City aesthetic, placemaking and community design goals in light of the <br />value of potential new and upgraded advertising assets. <br />(6) . evaluation of the possibility of bundling opportunities for development of different types of <br />advertising media (e.g., bundling transit furniture opportunities with opportunities to develop <br />Signs in an overlay district); and <br />(7) any other matters reasonably requested by the City that are to be considered in the <br />development of City Sign Locations. <br />4 <br />25A -8 <br />