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Task 3C: Print Management Alta manages all aspects of working with print vendors to see to high- quality final products, including transferring print -ready files, providing detailed specifications, and reviewing electronic and hard -copy proofs. To produce the highest quality, most cost - effective printed products, Alta will research reputable local vendors and solicit at least three print bids, We will review estimated costs to select a vendor(s) that will be appropriate for producing printed materials for this campaign. Task 3D: Media Placement Alta will modify the campaign graphics for each selected channel and format as dictated by the media vendor. We will work with media vendors to procure space for the campaign graphics in the desired locations and for the pre - determined campaign duration. We will provide payment to the vendor for each media channel, which we will include as part of our monthly invoices to the City. We will also work with vendors to track the effec- tiveness of all marketing materials by keeping and maintaining a running log of: • Number of messages produced • Subject of each message • Number of printings for each message • Total size of audience reached • Total cost and /or donated value Task 3E: Materials Procurement and Distribution Per the Media Deployment Proposal, Alta will research potential vendors for the selected educational collateral and distribute items via the appropriate channels, such as providing helmets at bike rodeos and educational brochures during saturation patrols (discussed in Task 4). Task 3 Deliverables: Define suite of materials Media Deployment Proposal Draft and final materials Print management Media placement and tracking Material procurement • Material Distribution Publlc EdnCatlon on Bicycle SaPaty I Alta Planning + Design Based on our work for the Pasadena Safe School Zones campaign, we have -a database of media sources, placement costs, and contacts we can use to lumpstart the media deployment effort. TASK 4: DIRECT EDUCATION AND OUTREACH Task 4A: Host League Cycling Instructor Seminar Alta will work with the City and the League of American Bicyclists (LAB) to schedule and host a train -the- trainer seminar to certify up to 12 community members as League of American Bicyclists Cycling Instructors (1 Cls), We have 10 LCIs on staff, including Alta Project Manager Jessie Holzer, and thus are intimately familiar with the steps involved In the certification process. While the LAB will supply an LCI coach to run the seminar, it requires a local contact to serve as Site Facilitator to organize logistics (such as finding an indoor meeting /classroom space, chairs, tables, etc), promote the seminar to interested bicy- clists, and remain in contact with the LCI Coach. We propose a representative from the City or a local non- profit organization serve In this role with support from Alta. Task 46: Bicycle Safety Classroom Presentations The Alta Team will reach out to elementary schools in the Santa Ana Unified School District to schedule one bicycle safety classroom presen- tation at 20 middle elementary schools, reaching approximately 5,000 students. Safe Moves specializes in delivering bicycle safety instruc- tion to children in a range of socio- economic and cultural backgrounds and will deliver lesson plans relevant to the diverse neighborhoods in Santa Ana that accommodate differing student abilities and cognitive learning skills. 25E -15 11