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2. RELATED EXPERIENCE <br />RSG's consultant team has extensive experience working on real estate performance, pro forma analysis, <br />development feasibility, demographic trends, retail leakage, and implementation efforts that capitalize on <br />strengths and reduce barriers. Over the past 35 years, RSG has analyzed nearly $50 billion in real estate <br />development projects, developed numerous trend analyses, tracked and projected market demand, and <br />maintained a progressive outlook on local economics, including the shift from sales -tax driven efforts to <br />economic rainforests that are dynamic and interconnected despite municipal boundaries. <br />CONSUMER ANALYTICS AND RETAIL MATCHING STUDY - CITY OF SAN GABRIEL <br />As the oldest settlement in the greater Los Angeles area, San Gabriel has been a city of transformation <br />for 200 years. Currently a true melting pot, the city boasts functioning three -story retail that is home to <br />high -end jewelry stores, dozens of massage parlors, some of the most renowned Chinese restaurants in <br />the state. Other traditional real estate anomalies abound, with land values often far in excess of <br />supported rents, and not a Starbucks in sight. The City engaged RSG to help understand what was <br />happening in the retail real estate marketplace, and strategically move forward with retail attraction and <br />business development that made sense to this unique community. RSG conducted thorough research on <br />the current market conditions in San Gabriel identifying retail spending patterns, leakages by product <br />type, and related demographic trends. This assessment was supported by a series of pro formas <br />identifying the financial implications of changes to properties or buildings as needed. A windshield survey <br />of the existing retail centers and conditions in the city was also performed to identify characteristics such <br />as size, ownership, parking, tenants, quality, zoning, and other pertinent items. Coupled with community <br />outreach and an external marketing strategy, the City is ready to move forward with a progressive new <br />image and development outlook that builds upon its strengths of density and diversity. <br />Contact: Camille Paton, Community Development <br />626.308.2800 <br />RSG Staff: Alexa Smittle, Jane Carlson, and Dima Galkin <br />ECONOMIC DEVELOPMENT CONSULTING SERVICES - IRWINDALE <br />RSG completed a five -year economic strategic plan for the City of Irwindale in 2011 after a year -long <br />development process involving long- range, comprehensive market research and analysis, and intensive <br />business stakeholder interviews and outreach meetings. Research and data results indicated that <br />"economic gardening" was an appropriate strategy in Irwindale. Economic gardening is a growing trend in <br />local government that prioritizes caring for and feeding existing businesses in the community as well as <br />25A -10 <br />