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Our anticipated process is described below. Please note that while our efforts are grouped by task, we <br />anticipate this will be a dynamic process, with each task supporting and feeding into the other until all <br />tasks have been completed. We look forward to the opportunity to work with staff to refine this approach <br />as needed. <br />Task 1: Jobs /Housing Balance Assessment <br />We expect this to be a very revealing and important part of the EDSP process, and suggest that it will be <br />at the forefront of our research for the City. <br />1. The first part of this assessment will focus on traffic commute patterns from the US Census to <br />understand the basic shifts in the daytime and nighttime population: where residents go to work, and <br />where employees are living. At a minimum, this will help to better define the daytime population <br />served by the City, but also illustrate where how job centers align with residency patterns. <br />2. RSG will next evaluate the types of employment offered within the city. Depending on the data and <br />methodology available through business licenses, RSG may be able to look at this information within <br />certain quadrants of Santa Ana through GIS, as well as the city as a whole utilizing State and Federal <br />data. <br />3. Key industries in the city will be analyzed for trending patterns and clustering to identify where the city <br />may be gaining or losing a competitive edge, and begin to identify where city efforts may work in <br />concert with economic drivers to encourage job growth and retention. <br />4. Income levels associated with employment industries, both for those that commute out of and into <br />Santa Ana will be used, in part, to frame the types of housing needed to accommodate the <br />population. A limited sample analysis is shown below, utilizing only population demographics and <br />limited research on available housing costs. The table essentially identifies the types of housing <br />affordable to the various income groups living in the city, should they need to relocate today. <br />Santa Ana Housing Product Affordability <br />foal 74,583 100.00% <br />' E$RI Business Arelyst <br />' Table reflects affordablllty of products available In October 2014 only, not necessarily pmduct preferences <br />25A -24 <br />Income Range' <br />#HH <br />2014' <br />%HH <br />2014' <br />%Income <br />to Housing <br />Supportable Monthly <br />Housing Costs <br />Current Product <br />Affordable to Income Group' <br />Rent <br />$ - - 15,000 <br />7,151 <br />9.59% <br />35% <br />$ - - 438 <br />None <br />$ 15,000 - 24,999 <br />8,521 <br />8.74% <br />35% <br />$ 438 - 729 <br />None <br />$ 25,000 - 34,999 <br />8,795 <br />11.79% <br />35% <br />$ 729 - 1,021 <br />Some studio and 1 bedroom units <br />Many studio and 1 bedroom options for rental or purchase; some 2 <br />$ 35,000 - 49,999 <br />12,732 <br />17.07 % <br />35% <br />$ 1,021 - 1,458 <br />bedroom options for rental <br />Many options for up to 2 bedroom rental or purchase; some options <br />$ 50,000 - 74,999 <br />14,917 <br />20.00 % <br />35% <br />$ 1,458 - 2,187 <br />for up to 3 bedroom purchase (apartments or condos) <br />Almost any option for rental, many options for up to 3 bedroom <br />$ 75000 - 99,999 <br />9,748 <br />13.07% <br />33% <br />$ 2,083 - 2,750 <br />purchase (all housing types) <br />$ 100,000 - 149,999 <br />10,193 <br />13.67% <br />33% <br />$ 2,750 - 4,125 <br />Any rental; Many options for ownership <br />$ 150,000 - 199,999 <br />2,472 <br />3.31% <br />30% <br />$ 3,750 - 5,000 <br />Any rental; Almost any option for purchase <br />Mort a e <br />$200,000 + <br />2,0541 <br />2.75% <br />1 30% <br />1 IS 5,000 + <br />lAny product <br />foal 74,583 100.00% <br />' E$RI Business Arelyst <br />' Table reflects affordablllty of products available In October 2014 only, not necessarily pmduct preferences <br />25A -24 <br />