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Task 5: Draft EDSP, with Background Data and Recommendations <br />This task will be the culmination of RSG's efforts. The background data that has been collected during the <br />due diligence period will be included to provide context to the EDSP, while key findings and <br />recommendations will be brought forward for implementation. We expect this process will involve two <br />rounds of staff comments and edits. <br />We anticipate the EDSP will provide: <br />1. A streamlined and cohesive vision for Santa Ana's long -term economic viability that can be supported <br />by elected officials, staff, and community members; <br />2. Actions that encourage job attraction and retention, foster entrepreneurialism, and work with market <br />trends to best leverage city investment; <br />3. Prioritization of programs or investment solutions to deficiencies, such as customer service or <br />infrastructure, and identification of potential funding mechanisms beyond the general fund where <br />applicable; <br />4. Land use policy recommendations that will align the General Plan with economic development efforts; <br />and <br />5. Measurements to track progress and enable course corrections as needed. <br />25A -27 <br />