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Our anticipated process is described below. Please note that while our efforts are grouped by task, we
<br />anticipate this will be a dynamic process, with each task supporting and feeding into the other until all
<br />tasks have been completed. We look forward to the opportunity to work with staff to refine this approach
<br />as needed.
<br />Task 1: Jobs /Housing Balance Assessment
<br />We expect this to be a very revealing and important part of the EDSP process, and suggest that it will be
<br />at the forefront of our research for the City.
<br />1, The first part of this assessment will focus on traffic commute patterns from the US Census to
<br />understand the basic shifts in the daytime and nighttime population: where residents go to work, and
<br />where employees are living. At a minimum, this will help to better define the daytime population
<br />served by the City, but also illustrate where how job centers align with residency patterns.
<br />2. RSG will next evaluate the types of employment offered within the city, Depending on the data and
<br />methodology available through business licenses, RSG may be able to look at this information within
<br />certain quadrants of Santa Ana through GIS, as well as the city as a whole utilizing State and Federal
<br />data.
<br />3. Key industries in the city will be analyzed for trending patterns and clustering to identify where the city
<br />may be gaining or losing a competitive edge, and begin to identify where city efforts may work in
<br />concert with economic drivers to encourage job growth and retention.
<br />4. Income levels associated with employment industries, both for those that commute out of and into
<br />Santa Ana will be used, in part, to frame the types of housing needed to accommodate the
<br />population. A limited sample analysis is shown below, utilizing only population demographics and
<br />limited research on available housing costs. The table essentially identifies the types of housing
<br />affordable to the various income groups living in the city, should they need to relocate today.
<br />Santa Are Menefee Product Affordability
<br />Total 74,583 100.00%
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<br />Income Range'
<br /># HH
<br />2014'
<br />%HH
<br />2014'
<br />% Income
<br />to Housing
<br />Supportable Monthly
<br />Housing Coats
<br />Current Product
<br />Affordable to Income Group°
<br />Rent
<br />$ - - 15,000
<br />7,451
<br />9.59%
<br />35%
<br />$ - - 438
<br />None
<br />$ 15,000 - 24,999
<br />6,521
<br />8.74%
<br />35%
<br />$ 438 - 729
<br />None
<br />$ 25,000 - 34,999
<br />8795
<br />11.79%
<br />35%
<br />$ 729 - 1,021
<br />Some studio and i bedroom units
<br />S 35,000 - 49,999
<br />12,732
<br />17.07%
<br />35%
<br />$ 1,021 - 1g58
<br />Many studio and 1 bedroom options for rental or purchase; some 2
<br />bedroom options for rental
<br />Many options for up to 2 bedroom rental or purchase; some options
<br />$ 60,000 - 74,999
<br />14,917
<br />20,00%
<br />35%
<br />$ 1,458 - 2,187
<br />for up to 3 bedroom purchase (apartments or condos)
<br />$ 75,000 - 99,999
<br />9,748
<br />13.07%
<br />33%
<br />$ 2,063 2,750
<br />Almost any option for rental; many options for up to 3 bedroom
<br />purchase (all housing types)
<br />$ 100,000 - 149,999
<br />10,193
<br />13.67%
<br />33%
<br />$ 2,750 - 4,125
<br />Any rental; Many options for ownership
<br />$ 150,000 - 199,999
<br />2,472
<br />3.31%
<br />30%
<br />$ 3,750 - 5,000
<br />Any rental; Almost any option for purchase
<br />Mortgage e
<br />$ 200,000 +
<br />1 2,0541
<br />215%
<br />1 30%
<br />1 $ 5,000
<br />JAny product
<br />Total 74,583 100.00%
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