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F? <br />BETTER COMMUNITIES. BOLDER FUTURES. <br />October 31, 2014 <br />ROSENOW SPEVACEK GROUP INC. <br />809 WEST 4TH STREET <br />SANTA ANA, CALIFORNIA <br />92701 -4502 <br />Mr. Marc Morley <br />CITY OF SANTA ANA— COMMUNITY DEVELOPMENT AGENCY <br />20 Civic Center Plaza — M25 <br />Santa Ana, CA 92701 <br />Dear Mr. Morley: <br />T 714 5414585 <br />F 714 5411175 <br />E INFO @WEBRSG.COM <br />WEBRSG.COM <br />In response to your Request for Qualifications (RFQ), enclosed please find Rosenow Spevacek Group's <br />(RSG's) Proposal for Services to prepare an Economic Development Strategic Plan (EDSP) for the City <br />of Santa Ana (City). RSG understand that the City recently went through a comprehensive strategic <br />planning process to identify goals, objectives, and strategies to guide City policies over the next five <br />years. The outcome of this process was the Santa Ana Strategic Plan, which identified the need for an <br />EDSP. RSG is uniquely qualified to assist the City in preparing an EDSP that meets the City's goals of <br />providing: <br />• A technical framework for proactive programs that enhance the business climate; and <br />An implementation plan illustrating how city -wide planning and specific priority recommendations <br />meet the needs for higher - paying jobs, job training, and an increased quality of life for all <br />residents and neighborhoods. <br />RSG is a creatively- charged counterpart to over 90 California public agencies. We work with people <br />responsible for creating vibrant places to accomplish their economic development, fiscal health, and real <br />estate goals. <br />RSG's products and service offerings are built around our five core competencies: <br />• Fiscal Health <br />• Economic Development <br />• Real Estate <br />• Housing <br />• Healthy Communities <br />RSG is located in downtown Santa Ana and is one of the many businesses that help to support the <br />economic base of the City. In a public - private partnership with the former Redevelopment Agency, RSG <br />renovated an historic building and relocated our company headquarters from northern Santa Ana to <br />downtown a decade ago, where we have witnessed the transformation of the area first hand, including <br />the re- emergence of an entrepreneurial community. As a community member, we can apply a high level <br />of insight and native knowledge to the City's efforts to boost the local economy. <br />Our proposal includes a depiction of the qualities we believe make us an outstanding firm to work with, <br />descriptions of selected engagements that have provided us with the experience necessary to provide <br />services, our proposed scope, and fees for service. <br />FISCAL HEALTH <br />ECONOMIC DEVELOPMENT <br />REAL ESTATE, HOUSING <br />AND HEALTHY COMMUNITIES <br />25A -6 <br />