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EXHIBIT B <br />OPTIONAL CITY PARAMEDIC SUBSCRIPTION MEMBERSHIP PROGRAM <br />Adoption, promotion, and administration of City's Annual Paramedic Subscription Membership <br />Program: <br />I. As a condition to participation in Optional City Paramedic Subscription Membership <br />Program and to ensure that City is compliant with Medicare guidelines on subscription <br />membership fees; City shall impose a minimum paramedic services subscription fee of <br />not less than $65. <br />2. The City Manager or his designee shall inform Consultant in writing of City's decision to <br />participate in Optional City Subscription Membership Program. <br />3. Upon receipt of City's written decision to participate in Optional City Paramedic <br />Subscription Membership Program, Consultant shall assist City in generating and <br />forinattng an initial mass mailer to solicit participation by residents of the City of Santa <br />Ana in the paramedic services subscription membership program. Consultant shall assist <br />City in generating and formatting a renewal paramedic services subscription membership <br />program mailer and will format that mailer for mass mailing. Basic mailer and renewal <br />mailer shall include a multi -color, double -sided City Paramedic Subscription <br />Membership Program solicitation letter/application and return envelope. Use of <br />additional colors, inserts or enclosures may be added at the direction of the City. <br />Consultant's cost shall reflect increased service costs, materials, and postage. Consultant <br />shall prepare a statement of additional costs per mailing piece for approval by the City <br />prior to iincurringg additional costs. <br />4. Consultant shall generate the City's initial mass mailing list from paramedic billing <br />accounts listed in Consultant's database for fiscal years 2009-10 through 2013-14. <br />Mailing list shall be comprised of all residential paramedic billing accounts in <br />Consultant's billing system. Consultant warrants that the initial mass mailing list will <br />total approximately 20,000 accounts. At the option of the City, alternate mass mailing <br />lists can be developed reflecting shorter time periods. Consultant shall annually send a <br />renewal mailer to all registered. City Paramedic Subscription Membership Program <br />members based on all registered City of Santa Ana subscribers in Consultant's database;. <br />5. Consultant shall thereafter; on an on-going basis, generate and send an initial paramedic <br />services subscription membership program mailer to all non -subscription paramedic <br />service recipients upon payment or write-off of service recipient's paramedic services <br />billing, <br />6. Consultant will receive and process each subscription application by adding the member <br />to Consultant's system (profit center) and posting the payment. This database will be <br />used to identify any subscription member that may be transported upon the input to <br />Consultant's billing system. The City will receive separate monthly reports for the <br />subscription program. <br />I <br />