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Request for Qualifications for Housing Financial <br />Analytical and Advisory Services <br />Some unique characteristics possessed by KMA include: <br />+Over 40 years experience in assisting all levels or public sector clients throughout the West in <br />affordable housing market and evaluation services; developer selection and negotiation; <br />structuring public Investment In public /private - transactions; and redevelopment project <br />implementation services. <br />#KMA provides comprehensive services relating to market and financial feaslblit , economic <br />analysis, direct implementation experience and public finance without the nee multiple <br />consultants. <br />*The philosophy and structure of our firm Is to provide our clients with the maximum direct <br />contact with principals. The commitment of principals who are recognized leaders In real estate <br />advisory services througout California provides our clients with quality, tailored and direct <br />servvices. <br />KMA has developed a methodology and approach to ensure quality control for its <br />analytical and advisory services, The methodology and approach include the <br />following; <br />-Each assignment Is headed by one of <br />particular skill set required for the as: <br />housing practice. <br />-For projects where a va <br />affordable and market r <br />within the firm with the <br />firm's experienced principals, selected based upon the <br />rent. Kathleen Head manages the firm's affordable <br />skill sets are required <br />sing and a retail come <br />a mixed -use project that Includes both <br />), KMA will bring consulting principals <br />e assionment. <br />*The firm has created subgroups which Include selected principals and senior staff, to ensure that <br />the best practices adn analytical tools are made available firm wide. These specialty groups meet <br />on a regularly scheduled basis and include such areas as affordable housing, mixed -use, public <br />parking, ground lease development and redevelopment finance. <br />y. <br />�VOO- <br />*KMA has developed a series of proprietary models for financial feasibility analysis and fiscal impact <br />work to ensure a uniformity of approach and analysis. <br />Keyser Marston Associates, Inc. Page 2 <br />25C -16 <br />