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CSG Advisors Incorporated <br />Proposal; Housing Financial Analytical and Advisory ,Services <br />1. Cover Letter: <br />January 28, 2015 <br />Ms. Natalie Verlinich <br />Housing Programs Analyst <br />City of Santa Ana Community Development Agency <br />20 Civic Center Plaza <br />Santa Ana, CA 92701 <br />Re: RFQ 14 -094 <br />Dear Ms. Verlinich: <br />January 28, 2015 <br />Page 3 of 25 <br />We are very pleased to respond the request for Housing Financial Analytical and Advisory Financial <br />Services. We have worked continuously for the City on all its housing financings since 1985, for the last <br />30 years, and world be very pleased to be able to continue providing such services. <br />CSG Advisors (CSO) brings an unparalleled combination of experience in housing development <br />projects, bonds, real estate analysis, and financial strategy. This enables us not only to structure and <br />implement specific financings on behalf of our clients, but also to assist agencies in developing strategies <br />that lead to specific financings that implement specific agency goals. <br />• Nation's Leading Financial Advisor for Housing. We have been the leading financial advisor on <br />housing in the United States for each year since 1982. CSG has advised on over 3,000 housing <br />financings totaling over $76 billion. In the last 5 years we have advised on over $12 billion of <br />housing bond issues. <br />• <br />California Housing Experience. We have worked for over -25- California local issuers since 1980 -on- <br />all aspects of housing finance, including preservation, affordable development, rehabilitation (such <br />as of the Minnie Street Neighborhood in Santa Ana) and use of CDBG, HOME, NSP, Inclusionary <br />Housing funds and other resources. We have served as advisor on over 400 local multifamily bond <br />issues. <br />Work for Santa Ana. We have assisted Santa Ana for almost 30 years on more than 25 projects <br />and a wide range of housing issues and initiatives. In addition to serving as financial advisor of <br />more $320 million of bond issues including most recently thee Flower Terrace Project, we helped <br />the City develop strategies to address Pine Street overcrowding and Minnie Street deterioration. <br />Both of these programs were highly successful, <br />• Independence. CSG Advisors acts solely as a financial advisor and does not underwrite bonds or <br />other securities. Moreover we have only represented public agencies or non - profits in California, <br />not private developers. We are always on the City's side of the table. <br />Programs and Strategies. Unlike many other financial advisors, CSG Advisors works equally on (a) <br />housing bond issues (with a higher volume than any other firm in the country) and (b) designing <br />and helping implement programs, project analyses, housing strategies and other consulting as <br />described in the RFQ. <br />25C -48 <br />