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Exhibit 1 <br />DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT <br />2015 ASSESSMENT REPORT <br />Background <br />On February 6, 1984, the City Council adopted Ordinance No. NS -1715 pursuant to Section <br />36500, et seq., of the 1979 State of California Streets and Highways Code, creating a <br />Business Improvement District (BID) in Downtown Santa Ana. On October 6, 2003, the City <br />Council appointed the Community Redevelopment and Housing Commission (CRHC) as <br />the Downtown Santa Ana Business Improvement District Advisory Board. As the BID <br />Advisory Board, the CRHC is responsible for making recommendations to the City Council <br />on the expenditure of revenues derived from the levy of assessments, on the classification <br />of businesses, as applicable, and on the method and basis of levying the assessments <br />(including the annual budget). <br />The BID was established as a means of providing the Downtown business community with <br />the funding to promote the Downtown through events and advertising pieces; funding to <br />increase security and enhance the overall aesthetics of the area; and also to maintain the <br />downtown shopping corridors. <br />Improvement Area Boundaries <br />The geographic boundaries of the district remain unchanged from the original 1984 area, <br />and they include over 600 retail, service, and professional members (see Attachment A). <br />Assessment Formula <br />The formula for the BID tax levy also remains unchanged from the original 1984 ordinance <br />and is based on the category and /or sales volumes of the business (see Attachment B). <br />2015 Budget Plan <br />Based on the feedback from the two Associations, Downtown Inc. and the Santa Ana <br />Business Council Inc., the 2015 BID Budget focuses on the continuation of promotions and <br />marketing of the BID. Some of the promotion and marketing will be focused on Downtown <br />events and advertising pieces; which are all designed to enhance the overall aesthetics of <br />the area and also to maintain the downtown shopping corridors. Detailed breakdowns of the <br />two groups' budgets are attached (Attachment C). The assessments from the 2015 BID are <br />estimated at $200,000 to be split evenly by Downtown Inc. and the Santa Ana Business <br />Council —the two business groups that have spearheaded this BID process. <br />Both associations will have carryover funding from the previous year, which is estimated to <br />be approximately $60,000 for Downtown, Inc. and approximately $100,000 for the Santa <br />