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Santa Ana Business Council <br />ADMINISTRATION <br />Overhead (Office Supplies, Insurance, <br />Professional Services) $10,000 <br />MARKETING <br />Serenade on the Streets $60,000 <br />Special Event Sponsorship <br />Valentine's Day <br />Plaza Primavera <br />5 de Mayo <br />Dia de las Madres <br />Parade /Fiestas <br />OC Film Fiesta <br />Dia de los Muertos <br />Danzantes del Sol <br />Plaza Navidena <br />Art Walk <br />Event Sponsorship Total $10,000 <br />Web, Social Media, Advertising, & Promotional Materials $60,000 <br />OTHER PROGRAMMING <br />Streetscape Improvements $10,000 <br />2014 CARRYOVER $100,000 <br />2016 RESERVE (Projected) $50,000 <br />TOTAL $200,000 <br />