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KEY FINDING #2 (Level 1 Analysis) Non -Store Retailers (NAICS 454) are a critical contributor to the generation of the downtown sales surplus. As indicated in Table 4 and Table 5 above, Non -Store Retailers are the largest sector contributing to the downtown sales surplus, in both a 0.5 mile and 1.0 mile radius downtown market areas. Non - Store Retailers are enterprises that retail merchandise through door -to -door solicitation, in -home demonstration, selling from portable stalls (e.g., street vendors, except food), the broadcasting of infomercials, the broadcasting and publishing of direct - response advertising, and the publishing of paper and electronic catalogs. Non -Store Retailers account for 16% of all merchandise sales in the 0.5 mile radius core downtown area, and for 27% of the total sales surplus in this market area. Non -Store Retailers account for a noteworthy 57% of all merchandise sales in the extended (1.0 mile radius) downtown area, and for 85% of the total sales surplus in this extended downtown area. However, as noted, in the 1.0 mile radius market area, there is not a sales surplus of Wellness Goods and Food Services. The TNP study did not permit a detailed breakdown of sales by type of merchandise sold by Non -Store Retailers. However, it is clear that consumers and institutional buyers in the downtown area are very comfortable making purchases from Non -Store Retailers. Therefore, in developing a Wellness District strategy it will be important to: Consider how local fixed store establishments could more effectively capture the purchases made via online and catalogue retailers. Consider how non -store channels can be used to provide part of the overall `wellness' offer in the downtown area, specifically through the further development of indigenous forms of non -store retailing (e.g., food vendors); and how such a sector can better contribute via fees or tax collections to municipal investments and services in support of the Non -Store enterprise sector. The Nrtit Practice TW'_ B• IMAnaWellnessDistrict: Astudyofdemandandsupplyforwellnessgoodsandservices