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WS-B - WELLNESS DISTRICT
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3/12/2015 3:05:15 PM
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City Clerk
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Agenda Packet
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City Manager's Office
Item #
WS-B
Date
3/17/2015
Destruction Year
2020
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Table 8A and 813: Latino Downtown Revival scenario for increased core downtown expenditures for <br />`Wellness' goods and services, per annum, by consumer segment. <br />TABLE 8A. Traditional Central S.A. Renter, Traditional Central Homeowner and New Downtown Settler <br />Consumer Segment <br />Traditional Central S.A. Renter <br />Traditional Central Homeowner <br />New Downtown Settler <br />25,000 <br />Downtown area employees <br />27,843 resident households <br />13,651 resident households <br />310 resident households <br />Estimated lfof Segment Households <br />Estimated %of <br />Scenario% <br />Estimated <br />Estimated %of <br />Scenario <br />Estimated <br />Estimated %of <br />Scenario% <br />Estimated <br />1% <br />purchases cur- <br />of purchases <br />annual <br />purchases cur- <br />of purchases <br />annual <br />purchases cur- <br />of purchases <br />annual <br />10% <br />rently made <br />made in <br />increase <br />rently made <br />made in <br />increase <br />rently made <br />made in <br />increase <br />1% <br />in downtown <br />downtown <br />downtown <br />in downtown <br />downtown <br />downtown <br />in downtown <br />downtown <br />downtown <br />Healthcare and Social Services <br />Santa Ana <br />Santa Ana <br />purchases <br />Santa And <br />Santa Ana <br />purchases <br />Santa Ana <br />Santa Ana <br />purchases <br />2% <br />$67 <br />(scenario) <br />$59 <br />Per HOUSEHOLD ANNUAL INCREASE IN DOWNTOWN PURCHASES <br />AMOUNT (UNDER THE 80% INCREASE SCENARIO) <br />(scenario) <br />$1,739 <br />(scenario) <br />Health & Personal (are Stores <br />35% <br />45% <br />$57 <br />35% <br />45% <br />$47 <br />40% <br />60% <br />$86 <br />Food and Beverage Stores <br />50% <br />65% <br />$ 599 <br />50% <br />65% <br />$ 493 <br />65% <br />80% <br />$ 485 <br />Food Services (excluding alcohol) <br />15% <br />25% <br />$138 <br />15% <br />25% <br />$114 <br />30% <br />40% <br />$110 <br />Sporting & Hobby Goods, Musical <br />10% <br />20% <br />$236 <br />10% <br />20% <br />$194 <br />15% <br />20% <br />$ 79 <br />Instruments, Books /Periodicals & <br />Recreation <br />Educational Services &childcare <br />15 °% <br />25% <br />$171 <br />15% <br />25% <br />$141 <br />20% <br />30% <br />$112 <br />Healthcare and Social Services <br />15 °% <br />1 30% <br />$ 405 <br />15% <br />1 30% <br />1 $ 333 <br />15% <br />30% <br />$ 294 <br />Reallocation of part of Other <br />0% <br />5% <br />$140 <br />0% <br />$115 <br />5% <br />$76 <br />Discretionary Spending to additional <br />Wellness purchases <br />Per HOUSEHOLD ANNUAL INCREASE IN <br />$1,746 <br />$1,437 <br />$1,242 <br />DOWNTOWN PURCHASES AMOUNT <br />(UNDER THE 80 %INCREASE SCENARIO) <br />TABLE 8B. The Weekday Downtown Commuter and Weeknight /Weekend Destination Visitor <br />Consumer Segment <br />Weekday Downtown Commuter <br />Weeknight /Weekend Destination Visitor <br />Estimated # of Segment Households <br />25,000 <br />Downtown area employees <br />75,000 (a person who visits at least three times per <br />annum -225,000 visits per year) <br />Estimated% <br />of purchases <br />currently made in <br />downtown Santa <br />Ana <br />Scenario %of <br />purchases made in <br />downtown Santa <br />Ana <br />Estimated <br />annual increases <br />downtown <br />purchases <br />(scenario) <br />Estimated% <br />of purchases <br />currently made in <br />downtown Santa <br />Ana <br />Scenario %of <br />purchases made in <br />downtown Santa <br />Ana <br />Estimated <br />annual increase <br />downtown <br />purchases <br />(scenario) <br />Health& Personal Care Stores <br />5% <br />10% <br />$42 <br />0% <br />1% <br />$7 <br />Food and Beverage Stores <br />5% <br />10% <br />$ 235 <br />0% <br />0% <br />$ 0 <br />Food Services (excluding alcohol) <br />10% <br />20% <br />$ 202 <br />4% <br />10% <br />1 $ 89 <br />Sporting& Hobby Goods, Musical Instruments ,Books /Periodicals <br />& Recreation <br />5% <br />10% <br />$208 <br />1% <br />3% <br />$73 <br />Educational Services & Childcare <br />5% <br />15% <br />$394 <br />0% <br />3% <br />$104 <br />Healthcare and Social Services <br />5% <br />20% <br />$591 <br />0% <br />0% <br />$0 <br />Reallocation of part of Other Discretionary Spending toadditional <br />Wellness purchases <br />2% <br />$67 <br />2% <br />$59 <br />Per HOUSEHOLD ANNUAL INCREASE IN DOWNTOWN PURCHASES <br />AMOUNT (UNDER THE 80% INCREASE SCENARIO) <br />$1,739 <br />$332 <br />The Next a WS—B-20 ta Ana Wellness District: A study of demand and supply for wellness goods and services <br />
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