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WS-B - WELLNESS DISTRICT
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03/17/2015
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WS-B - WELLNESS DISTRICT
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3/12/2015 3:05:15 PM
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Agenda Packet
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City Manager's Office
Item #
WS-B
Date
3/17/2015
Destruction Year
2020
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Table 9A and 911: Post- Latino Downtown scenario for increased core downtown expenditures for <br />`Wellness' goods and services, per annum, by consumer segment. <br />TABLE 9A. The Traditional Central S.A. Renter, Traditional Central Homeowner and New Downtown Settler <br />Consumer Segment <br />Traditional Central S.A. Renter <br />Traditional Central Homeowner <br />New Downtown Settler <br />Estimated If of Segment Households <br />27,843 resident households <br />13,651 resident households <br />930 resident households <br />This scenario assumes an increase in the New Downtown <br />Settler and Weeknight/Weekend Visitorsegment <br />households, as well as increase in per household <br />downtown expenditures. <br />Estimated% <br />of purchases <br />currently <br />made in <br />downtown <br />Santa Ana <br />Scenario% <br />of purchases <br />made in <br />downtown <br />Santa Ana <br />Estimated <br />annual <br />increase <br />downtown <br />Estimated °% <br />of purchases <br />currently <br />made in <br />downtown <br />Santa Ana <br />Scenario% <br />of purchases <br />made in <br />downtown <br />Santa Ana <br />Estimated <br />annual <br />increase <br />downtown <br />Estimated% <br />of purchases <br />currently <br />made in <br />downtown <br />Santa Ana <br />Scenario% <br />of purchases <br />made in <br />downtown <br />Santa Ana <br />Estimated <br />annual <br />increase <br />downtown <br />purchases <br />(scenario) <br />purchases <br />(scenario) <br />purchases <br />(scenario) <br />Health& Personal Care Stores <br />35% <br />21% <br />-$80 <br />35% <br />21% <br />-$66 <br />40% <br />60% <br />$86 <br />Food and Beverage Stores <br />50% <br />30% <br />-$500 <br />50% <br />30% <br />$ 410 <br />65% <br />80% <br />$ 485 <br />Food Services (excluding alcohol) <br />15% <br />9% <br />-$83 <br />15 °% <br />9% <br />-$ 68 <br />30% <br />40% <br />$110 <br />Sporting & Hobby Goods, Musical Instruments, Books/ <br />Periodicals & Recreation <br />10% <br />6 °% <br />-$94 <br />10% <br />6% <br />-$18 <br />15% <br />20% <br />$19 <br />Educational Services &Childcare <br />15 °% <br />9% <br />-$103 <br />15% <br />9 °% <br />-$85 <br />20% <br />30% <br />$112 <br />Healthcare and Social Services <br />15% <br />9% <br />-$162 <br />15% <br />9% <br />-$133 <br />15% <br />30% <br />$294 <br />Reallocation of part of Other Discretionary Spending to <br />additional Wellness purchases <br />5% <br />0% <br />$0 <br />0% <br />0% <br />$0 <br />Healthcare and Social Services <br />5% <br />$76 <br />Per HOUSEHOLD ANNUAL INCREASE IN DOWNTOWN <br />PURCHASES AMOUNT <br />0% <br />0% <br />$1,022 <br />$840 <br />$1,242 <br />TABLE 9B. The Weekday Downtown Commuter and Weeknight /Weekend Destination Visitor <br />Consumer Segment <br />Weekday Downtown Commuter <br />Weeknight /Weekend Destination Visitor <br />Estimated 4 of Segment Households <br />25,000 <br />225,000 <br />Downtown area employees <br />(a person who visits at least three times per annum- 615,000 <br />visits per year) <br />This scenario assumes an increase in the New Downtown Settler <br />Estimated% <br />Scenario %of <br />Estimated <br />Estimated% <br />Scenario %of <br />Estimated <br />and Weeknight /Weekend Visitor segment households as well as <br />of purchases <br />purchases made in <br />annual increases <br />of purchases <br />purchases made in <br />annual increase <br />an increase in per household downtown expenditures. <br />currently made in <br />downtown Santa <br />downtown <br />currently made in <br />downtown Santa <br />downtown <br />downtown Santa <br />Ana <br />purchases <br />downtown Santa <br />Ana <br />purchases <br />Ana <br />(scenario) <br />Ana <br />(s(enario) <br />Health& Personal Care Stores <br />5% <br />10% <br />$42 <br />0% <br />1% <br />$1 <br />Food and Beverage Stores <br />5% <br />10% <br />$ 235 <br />0% <br />0% <br />$ 0 <br />Food Services (excluding alcohol) <br />10% <br />20 °% <br />$ 202 <br />4% <br />10% <br />$ 89 <br />Sporting & Hobby Goods, Musical Instruments, Books /Periodicals <br />5% <br />10% <br />$208 <br />1% <br />3% <br />$13 <br />& Recreation <br />Educational Services & Childcare <br />5% <br />15% <br />$394 <br />0% <br />3% <br />$104 <br />Healthcare and Social Services <br />S% <br />20% <br />$591 <br />0% <br />0% <br />$0 <br />Reallocation of part of Other Discretionary Spending to additional <br />2% <br />$ 67 <br />2% <br />$ 59 <br />Wellness purchases <br />Per HOUSEHOLD ANNUAL INCREASE IN DOWNTOWN PURCHASES <br />$1,139 <br />$332 <br />AMOUNT (UNDER THE 80% INCREASE SCENARIO) <br />The 1\cxPractice WS—B-22 ta Ana Wellness District: A study of demand and supply for wellness goods and services <br />
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