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Conclusions from the Qualitative Consumer Research Central Santa Ana residents place high priority, and maintain a strong sense of responsibility, regarding time with family. Meals, eating out at restaurants, commuting to school and shopping were often described as times to spend with family. Workshop participants stressed the importance of having intergenerational activities in future downtown wellness services as a way to reflect and support these values and lifestyle patterns. Given the unique preferences and sensitivities of each age group, activities should also be scheduled with particular attention to the varying needs of each group's activities, including not only facilities, but also issues of noise, pedestrian safety, toilet access etc. Affordability and proximity were often cited as desirable qualities for choosing a restaurant. Many respondents placed a primary emphasis on affordability and low priced food options when both shopping and eating out. Interviews tended to spend less than $20 per individual on dinner meals, and less than $12 on lunchtime meals. A few respondents indicated that they prefer to frequent locally owned restaurants and cafes. Walkability to restaurants was greatly appreciated and considered an enjoyable and integrated part of a shopping or dining experience for both pleasure and health reasons. Eating at restaurants was most commonly done with family, followed by friends. One interviewee felt that there were not enough family restaurants in the city. Safety is a key issue for local residents. Interviewees expressed considerable concern over safety, particularly in the context of transportation and walking. Several interviewees described the drunken people outside of bars and homeless individuals in parks as reducing their sense of safety while walking. Some participants also expressed concern for a loss of safety caused by new types of establishments in Santa Ana. Several others suggested that they perceive Santa Ana as not having a reputation for being safe by those living outside city, which impacts those who are entering the downtown. Exercise and physical activity is a part of the life for many residents, and often done as part of a daily routine, with friends in parks, or at community centers or gyms. Physical fitness was considered a positive outlet, "a way to feel good ", "to be healthy ", "relieve stress" or "have fun". Interviewees were frustrated when parks or fitness facilities were not clean or well maintained or when the parks were used as a gathering place for homeless individuals or drug users. Youth primarily engaged in exercise at the gym or in parks. Adults were more likely to walk or bike as part of a commute to shopping outlets or for short errands; to attend exercise classes at the Latino Health Access (LHA); or to participate in outdoor sports activities. Seniors primarily do recreation and fitness activities at the Seniors Center or go for walks in their neighborhood or while on short errands. Most exercise activities are not associated with significant expenditure, except for gym memberships or yoga classes. Physical activity was often associated with food purchases. Seniors that visited the Seniors Center for extended daytime hours sometimes purchased lunchtime meals. Adults that exercise in the morning sometimes follow their activity with a purchased smoothie or coffee. The user groups schedule their wellness activities at different periods within their daily work, shopping, and family routines. The qualitative research revealed that adults and youth primarily engage in wellness activities in the morning or after work or school, while seniors tend to do so in the morning and daytime. Evenings and weekends are popular times for families to be together; to complete errands and grocery shopping; and to partake in fitness and recreational activities. Considering local behaviors in conjunction with existing community spaces, can prevent redundancies and make the best use of limited resources. The Ne \t rah WS—B-26 a Ana Wellness District: A study of demand and supply for wellness goods and services