CALIFORNIA, STATE OF, OFFICE OF TRAFFIC SAFETY (4) - 2014

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SCHEDULE A GRANT DESCRIPTION GRANT No. PS1506 PAGE 2 2) To conduct 20 bicycle safety classroom presentations impacting approximately 5,000 people by September 30, 2015. 3) To conduct 4 bicycle rodeos impacting approximately 500 people by September 30, 2015. 4) To distribute and properly fit 1,000 safety helmets to students and community members participating in rodeos and other bicycle safety events by September 30, 2015. 5) To conduct approximately 4 safety helmet inspections and make necessary adjustments at schools and community events September 30, 2015. 6) To strongly emphasize enforcement of safety helmet laws (with a diversion or parental notification program) by September 30, 2015. 7) To identify and recognize students who were "saved by the safety helmet." Each case will be reported to OTS and a special note will be made of those cases that involve an OTS funded helmet. 8) To implement a data tracking system to identify bicycle and pedestrian traffic collisions and issues and to communicate the information on a regular basis to school officials, police department personnel, and other interested groups by September 30, 2015. 9) To establish a community Traffic Safety Committee to identify problem areas and provide program recommendations, and implementation by September 30, 2015. 10) To describe and assess separately the effectiveness of "paid and donated" printed messages by providing: a. Number of messages produced. b. Subject of each message. c. Number of printings for each message. d. Total size of audience reached. e. Total cost or donated value. f. Conduct evaluation surveys as appropriate. 3. METHOD OF PROCEDURE A. Phase 1 - Program Preparation, Training and implementation (1 " Quarter of Grant Year) • City staff will issue a request for proposal (RFP) for a marketing consultant to develop a bicycle safety campaign by October 31, 2014. • Select a marketing consultant by December 31, 2014. OTS -38b (Rev. 5/14)