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2. Downtown Wayfinding and Streetscape Amenities (Strategic Plan No. 5, 4a) — <br />(CDA) <br />Leigh Eisen, Downtown Development Liaison, provided power point presentation of <br />what wayfinding is and is not, and the progress to date. Funding allocated is <br />$400,000. Process needs direction and knowledge of who's participating. Suggest <br />an ad hoc group to review signs to decide what's important and provide feedback. <br />Committee Chair, Michele Martinez suggests using Survey Monkey for all to input <br />as parking is basic necessity for city. Councilmember Sarmiento agrees we need to <br />give direction to move forward and is supportive of concept. Need to consider <br />context, be sensitive to community and be respectful. Hopefully cost adjustments <br />will not be big. <br />Martinez would also like to see other amenities provided downtown, like restrooms <br />in parking structures. Could be discussed when we're at line item from Wellness <br />Center for budget. City Manager, David Cavazos, reiterated we have $400,000 <br />budgeted to proceed and start process. Public restrooms are feasible and are part <br />of downtown plan, but funding does not exist. <br />3. Downtown Parking Update (Strategic Plan No. 3, 4b) — (CMO) <br />City Manager David Cavazos provided draft study of parking. There have been no <br />rate increases for twenty years and beyond that there are no records. We've had <br />lots of discussion; however not in a big hurry. Talk and listen at town hall meetings <br />to build on our successes to make Santa Ana a great place to visit. Needs: <br />restrooms downtown, police substations, parking, ambassadors, security cameras <br />and other items listed in presentation. Rates of garages versus parking meter need <br />to be fixed. <br />Committee Chair Michele Martinez not supportive of increase. All modes of <br />transportation should be included. Supports rideshare, circulation and other options <br />for people. Many folks live within a three mile radius. Possible bond measure tax or <br />DOF funds due to city may help fund. <br />Councilmember Vince Sarmiento has heard comments on parking tickets and would <br />like to know if we're on par with other cities. Where do we find monies to fund other <br />modes? If increase, then soft on violations? Would like to see visitors return to <br />downtown where it's safe and clean and not a place to be cited. <br />City Manager, David Cavazos, stated other cities such as Huntington Beach, Long <br />Beach, San Clemente, and Santa Monica can charge twice as much as Santa Ana <br />for parking. Shuttle service will help with circulator as we phase in options. <br />March 9, 2015 1 Finance, Economic Development, & Technology Minutes <br />13A -5 <br />