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ATTACHMENT <br />TABLE 2. Definitions of Key Consumer Segments Evaluated in this Study <br />The ` I,11 !rL WS_A_ Ana Wellness District: A study of demand and supply for wellness goods and services <br />Number of Households <br />Median Household <br />Median Household EBI <br />Median Age of <br />% Latino Background <br />Income (2012) <br />Householder <br />A. Traditional Central <br />27,843' <br />$48,501 <br />$27,062 <br />Z7 years <br />91% <br />Santa Ana Renters <br />This segment is defined to represent the profile of a traditional or typical household that rents a residence in Central Santa Ana. 'Central Santa Ana' is defined in our study <br />as the 17 census tracts within a 2.0 mile radius of the downtown proper. <br />B. Traditional Central <br />13,651' <br />$48,502 <br />$22,238 <br />27 years <br />82% <br />Santa Ana Homeowners <br />This segment is defined to represent the traditional profile of household that owns a residence in Central Santa Ana, and area defined in our study as the 17 census tracts <br />within a 2.0 mile radius of the downtown proper. A key differentiation from segment A is the lesser amount of EBI due to increased housing costs. <br />C. Weekday Downtown <br />4000" <br />72,743 <br />$40,225 <br />37 years (est) <br />23%(est) <br />Commuters <br />This segment is defined to represent the typical commuter to a place of employment in the downtown area, defined in our study as the area within a 0.5 mile radius of <br />the downtown proper. These commuters are primarily residents of locations throughout Orange County. Their number is estimated by calculating the difference between <br />the number of employed persons residing in the 0.5 mile area and the total number of persons employed within the same area of Santa Ana. Median household income <br />and FBI Is based upon a weighted average of the different median incomes of automobile and transit users and of homeowners and renters in Orange County. For <br />purposes of this study, any one commuter to employment in the downtown area is considered to be a'household; i.e., to have full discretion over their household's EBI. <br />D. Weeknight and <br />75,000" <br />1 66,564 <br />1 $35,215 <br />1 37 years (est) <br />I Unknown <br />Weekend Destination <br />This segment is defined to represent the profile of a household member who visits downtown Santa Ana on a weeknight weekend at least three times per year for <br />Visitors <br />cultural, recreational and /or shopping purposes. These visitors are considered to be primarily residents of an area within a 12.0 mile radius of the downtown proper. <br />Median household income and FBI are based upon a weighted average of the different median incomes of automobile and transit users and of homeowners and renters, <br />using ACS data. The median household income for this segment is close to the median income for households within a 12.0 mile radius of the downtown, i.e., those who <br />are more proximate to downtown Santa Ana than Orange County households more broadly. <br />E. New Downtown <br />310" <br />$39,360 <br />1 $19,507 <br />1 26 years (est) <br />Unknown <br />Settlers <br />This segment is defined to represent a new downtown residential demographic settling in the downtown area proper, The segment typically has the profile of a university <br />student or graduate, who primarily rents the place of residence. <br />Actual number of households based on American Community Survey (ACS). "Estimated number of households represented by these commuters or visitors, based on Santa Ana - Garden Grove <br />Alternatives Analysis Report, April 2014, pages 2 -2 thou 2 -4. <br />Actual number of households in the immediate downtown census tract who have university-level education, based on the A(S. <br />The ` I,11 !rL WS_A_ Ana Wellness District: A study of demand and supply for wellness goods and services <br />