WS-A - WORK STUDY - WELLNESS DISTRICT

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ATTACHMENT Three different scenarios for increasing the portion of Wellness Goods and Services purchased in the core downtown are summarized below. An overview of these three scenarios and of the differences between them is provided in Table 7. TABLE 7. Overview of Presented Consumer Scenarios for Core Downtown 'Wellness District' Development SCENARIO Estimated %change (from baseline) in downtown Scenario change in number of segment Estimated total change (from 2014 baseline) Wellness Goods &Services sales customers for downtown establishments In downtown Wellness Goods and Services expenditures, all segments Segment Change in downtown purchases The Lathm Downtown Central Homeowners 53% Number of customers from all segments held $132 million Revival Scenario constant Central Renters +53% New Downtown Settlers* +31% Weekday Commuters ** +155% Weeknight/Weekend* *Visitors +265 °% The Santa Ana Downtown Central Homeowners 0 °% Tripling of Weeknight/Weekend Visitors (from -$93 million Tourism Scenario 225,000 visits to 615,000 visits per annum). Number of other segments held constant Central Renters 0% New Downtown Settlers 0% Weekday Commuters 0% Weeknight/Weekend Visitors 955% The Post-Lathm Downtown Central Homeowners -31 °% Tripling of Weeknight/Weekend Visitors (from 4100 million Scenario 225,000 visits to 615,000 visits per annum) and of New Downtown Settlers (from 310 to 930 house - holds). Number of other segments held constant Central Renters New Downtown Settlers -31 °% +311% Weekday Commuters +155% Weeknight /Weekend Visitors +995% The estimated increase In downtown purchases by the New Downtown Settlers Is low because the baseline already estimates that this segment spends 45% of its Wellness Goods and Services 'budget' in the downtown. Therefore substantially increased downtown expenditures by this segment only arise when the number of households /customers in the segment Is Increased, as In the Post - Latino Downtown scenario. * *The estimated percentage increase in downtown expenditures by these segments is large because the baseline estimate is that the allocation of commuters' and visitors' Wellness Goods and Servlces'budget'to the downtown Is currently low, given all of the shopping and services outlet options that are more proximate to their places of residence. The Next Practice WS _A_ laa Ana Wellness District: A study of demand and supply forwellness goods and services