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SPONSORSHIP AGREEMENT WITH <br />ANHEUSER BUSCH / STRAUB DISTRIBUTING <br />T1711S SPONSORSHIP AGREEMENT made and entered into this _ day of April, 2015 <br />by and between Anheuser Busch /Straub Distributing (hereinafter "Sponsor "), and the City of <br />Santa Ana, a charter city and municipal corporation organized and existing under the <br />Constitution and laws of the State of California (hereinafter "City "). <br />IR01011I/;I11.". <br />A. The City is directly producing many events throughout 2015, and desires to retain a <br />sponsor for one of such events, Cinco de Mayo (the "Event"), <br />B. Sponsor represents that it is able and willing to provide sponsorship for the Event from <br />May I - May 3, 2015. <br />C. In undertaking the performance of this Agreement, Sponsor represents that it is <br />knowledgeable in its field and that any services performed by Sponsor under this <br />Agreement will be performed in compliance with such standards as may reasonably be <br />expected from a professional firm in such field. <br />NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the <br />terms and conditions hereinafter set forth, the parties agree as follows: <br />1. SPONSOR OBLIGATIONS <br />Sponsor shall provide sponsorship for the Cinco de Mayo Event providing the Beer <br />Garden Sponsor Package which will include one (1) beer trailer, three (3) 20' x 20' tents for the <br />Beer Garden, three (3) tables for serving area, one (1) table for ID checking area, one (1) <br />portable bar, a Beer Garden Entrance Banner, and ten (10) tear drop banter flags, to be set up <br />with approval of the Executive Director, Sponsor grants to City the right to use Sponsor's <br />trademark(s), trade name(s), logo designs and company descriptions as prepared and delivered to <br />City by Sponsor in any medium of advertising, marketing materials, and /or promotional goods <br />distributed in conjunction with the Event and in accordance with Sponsor's usage guidelines. <br />2. SPONSORSHIP FEE <br />For its participation as a Sponsor for the Event, Sponsor shall pay to the City a <br />sponsorship fee of Twenty Thousand Dollars ($20,000.00). The sponsorship fee is payable by <br />Sponsor to City upon execution of this Agreement. <br />3. TERM <br />This Agreement shall commence on the date stated above and continue through the last <br />day of the Event, unless terminated as otherwise provided in this Agreement. The Term of this <br />Agreement may be extended by a writing executed by the City Manager and the City Attorney. <br />25H -17 <br />