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Agreements with Christiansen Amusement, Inc. <br />and Anheuser Busch /Straub Distributing <br />April 21, 2015 <br />Page 2 <br />The City of Santa Ana Is contracting with Christiansen Amusement to provide a three -day carnival <br />at the Cinco de Mayo event. This is a continuation of a long history of this event that provides great <br />family entertainment in the downtown area. Christiansen Amusement will be responsible for <br />providing all the equipment, cleanup, notification, security, electricity, carnival rides and games, <br />vendor booths, and insurance for the event. Christiansen Amusement has provided these services <br />for the City in the past to the satisfaction of PRCSA and Police Department staff and has therefore <br />been selected to continue. <br />In consideration for providing these exclusive rights to Christiansen Amusement, Inc., the City will <br />receive $42,000 for the event. Christiansen Amusement, Inc. will be obligated to obtain all <br />necessary licenses, permits, approvals, and waivers. <br />The City of Santa Ana will enter into a sponsorship agreement with Anheuser Busch /Straub <br />Distributing, where for its participation as the sponsor for the beer garden, the sponsor shall pay <br />to the city a sponsorship fee of $20,000. The agreement will obligate the sponsor to provide for a <br />beer garden, allow the sponsor the right to use trademark(s), trade name(s), logo designs and <br />company descriptions in accordance with the Sponsor's usage guidelines. <br />§JR61191g PLAN ALIgNMEN T <br />Approval of this item allows the City to meet Goal #5 Community Health, Livability, Engagement & <br />Sustainability, Objective #5, Promote a strong arts and culture Infrastructure, Strategy C, Promote <br />arts and culture by partnering with artist groups and merchants to hold events celebrating art in <br />public plazas, parks and other City - controlled open space <br />FISCAL IMPACT <br />Revenues in the amount of $62,000 will be deposited into the Parks, Recreation and Community <br />Services Agency revenue account (no. 01113002 53331) for the 2015 Cinco de Mayo event. <br />APPROVEWAS TO FUNDS AND ACCOUNT: <br />Gerardo Mouet, Francisco Gutierrez, <br />Executive Directory Executive Director <br />Parks, Recreation and Community Finance and Management Services Agency <br />Services Agency <br />25H -2 <br />