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accessories. And when local food vendors begin taking advantage of the East End Kitchens in the 4th Street Market, <br />we'll see a real spurt in the growth of these businesses. <br />Businesses like the 4th Street Market are also increasing the number of places where Hispanic consumers can shop and <br />commune. We are very happy to see that a decent portion of our guests in the 4th Street Market are Spanish speaking <br />families. I cannot express the joy I feel when I see the smiles of a Hispanic family digging into an eight -piece serving of <br />Jason's Santa Ana fried chicken, which is breaded in a Southwestern flavored dredge, fried and then drizzled in an agave - <br />lime sauce. It may not taste like anything mom ever made, but it is affordable, delicious, perfectly cooked and <br />familiar. I've seen more than a few Hispanic guests try their first bowl of Khao Soi, a spicy northern Thai noodle <br />soup. Judging from their empty bowls it was well received. And we are probably not the most successful business in <br />the 4th Street Market vis -a -vis Hispanic consumers. Mar (seafood), Dos Chinos, Kitchen DTSA and Chunk -n -Chip all <br />seem to do a great business with the Market's Hispanic clientele. The point is, while Hispanic consumers don't have <br />three taquerias within a stone's throw as they did a few years ago, but they still have one or two and they have a bunch <br />of new options. <br />Please don't force the flavor of our neighborhood by rebranding it. Allow it to develop naturally. The businesses that <br />succeed will breed additional success, and all of it will create jobs and opportunity for our city's citizens, and the sales <br />tax and business license fees to fund important programs and improvements. <br />Bob Quinn <br />(949) 725 -0113 (fax) <br />(949) 292 -6280 (mobile) <br />They <br />Honor Roll and Lunchbox by Playground <br />201 E. Fourth Street <br />Santa Ana, CA 92701 <br />www.LunchBoxDTSA.com <br />(Now open in the 4th Street Market) <br />Dough Exchange by Playground <br />201 E. Fourth Street <br />Santa Ana, CA 92701 <br />www.DoughExchange.com <br />The Playground and Playground 2.0 <br />220 E. Fourth Street <br />Santa Ana, CA 92701 <br />(714) 560 -4444 <br />www.PlaygroundDTSA.com <br />A <br />