25B - AGMT - ARTS AND CULTURE MASTER PLAN

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In San Antonio, we developed the first major city cultural plan to establish a direct linkage between cultural development and economic development by assessing the larger creative Industry. In Broward County (Florlda), we recommended the transformation of the local arts agency into the lead agency for the creative economy, not only "the arts," and restructuring it as a quasi- governmental agency, with greater autonomy in fulfilling its mission. In Minneapolis, in response to the gentrificatlon that was pricing artists out of the city, we proposed a public- private partnership for the creation of a Cultural Trust that would purchase the development rights to properties already providing artist live -work spaces. In Santa Monica, in response to exorbitant real estate costs, we proposed "Arts Alleys" to take advantage of underutllized properties along the alleys in the downtown core. In San Diego, we worked with local developers to extend the percent for art requirement to new commercial and industrial development in the city. We believe in and practice an inclusive planning process, with special attention to community engagement specific to each city. Working with the client, we identify cultural stakeholders and other community groups and leaders who will add to the depth of input shaping the collective cultural vision. We utilize surveys, interviews, online tools, social media, structured community conversations, charettes, artist -led workshops, community forums and other local opportunities to engage people. In Kansas City, a representative example, more than 3,000 people participated directly in the planning process. This Included 24 "community conversations," informal discussion groups held in diverse, grassroots settings throughout all neighborhoods of the city. In Santa Monica, children's art workshops associated with community planning meetings provided artworks portraying their vision of art In the community, Virtually all of our plans have been Implemented, or are currently In process. This Is possible because each plan is derived from the community. We manage the planning process to generate community consensus, leadership and support for the plan. cur Approach to the Santa Ana Arts Plan Our approach Is a comprehensive assessment and community engagement process, designed to ollcit not only a portrait of the arts ecosystem and arts audience, but also the community's vision and aspiration for cultural development, We understand the community process must be open, inclusive, and bi- lingual. The process will probe and articulate a shared vision to make the plan both specific and achievable, We have an excellent track record of creative and effective community engagement that yields information, consensus and momentum for implementation of the plan. Our proposed approach includes a menu of services and tools that can be customized, In consultation with the client, to form the most appropriate, Imaginative and useful scope of work. Most or all of the proposed services are possible within the general budget we anticipate for this project. We have provided a detailed description of our proposed scope of services for this project, Including the specific deliverables. T'he Gultural !'Tanning Group 25B -13 IV