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processes that seek to fully incorporate the diversity that Is a hallmark characteristic of the city. This
<br />Includes multi- lingual, multi- ethnic and multi- generational community engagement activities as well as
<br />gathering input from the grassroots as well as the grass tops. In addition, Inviting and including artists'
<br />creativity as appropriate will help distinguish this plan and make it more authentic
<br />We provide effective project leadership, facilitation, communications, advice, benchmarking with other
<br />communities, best practices, new ideas, and assistance with vetting and adoption of the plan. The
<br />planning document must be an effective and energizing communications tool, including images, text,
<br />maps and drawings. It should include the findings of the assessment, visioning, and recommended
<br />strategies for equitable distribution of arts opportunities, public art, funding, leveraging the resources of
<br />the City, program delivery, facility development, and documentation of the planning process. The plan
<br />must also be consistent with the Santa Ana General Plan, Five -Year Strategic Plan, Community
<br />Engagement Plan, as well as other relevant plans, policies and studies.
<br />Approach
<br />Our Philosophy of Cultural Planning
<br />We believe that arts and culture are among a community's most powerful assets. They distinguish each
<br />community and allow residents to better understand and celebrate the uniqueness of their lives. As the
<br />"Smart Cities" movement illustrates, arts and culture are also a competitive tool, strengthening many
<br />elements of civic life, including the economy, workforce development, education; youth development,
<br />neighborhood development, redevelopment projects, sustainabflity, and cultural equity. An increasing
<br />body of research documents how thoughtful cultural policy is essential to civic health. Cultural planning
<br />is a primary tool for organizing the best use of this critical asset.
<br />As practitioners of the craft, The Cultural Planning Group fundamentally views cultural planning as
<br />holding up a mirror to the community. To accomplish this, we emphasize diverse community input,
<br />rigorous data collection, thoughtful tearn analysis of project issues, and substantial interaction with
<br />project leaders throughout the process. We do not do "cookie cutter" work. We listen well to cultural
<br />stakeholders, assess the needs of those not served by current programs, research questions that require
<br />new data, and develop solutions In consultation with project leaders. At the end of the process, the
<br />cultural assessment and planning report will reflect the community's diverse needs, aspirations, history
<br />and capacities. Rather than merely adopting methods used in other communities, we will help forge new
<br />solutions that fit Santa Ana. We have a mindset towards, and a track record of, innovative solutions that
<br />expand national best practices.
<br />25B -51
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