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COVERAGE B PERSONAL AND ADVERTISING <br />(6) <br />Arising out of a breach of contract, except <br />INJURY LIABILITY <br />an implied contract to use another's adver- <br />t. Insuring Agreement <br />tising idea in your "advertisement "; <br />a. We will pay those sums that the insured be- <br />(7) <br />Arising out of the failure of goods, products <br />comes legally obligated to pay as damages be- <br />or services to conform with any statement of <br />cause of "personal and advertising injury" to <br />quality or performance made in your "adver- <br />which this insurance applies. We will have the <br />tisement "; <br />right and duty to defend the insured against any <br />(S) <br />Arising out of the wrong description of the <br />"suit" seeking those damages. However, we will <br />price of goods, products or services stated <br />have no duty to defend the insured against any <br />in your "advertisement'; <br />"suit" seeking damages for "personal and ad- <br />(9) <br />Committed by an insured whose business is <br />vertising injury' to which this Insurance does <br />advertising, broadcasting, publishing or <br />not apply. We may, at our discretion, investi- <br />telecasting, However, this exclusion does <br />gate any offense and settle any claim or "suit" <br />not apply to Paragraphs 14,a., b. and c. of <br />that may result. But: <br />"persoral and advertising injury" under the <br />(1) The amount we will pay for damages is <br />Definitions Section, or <br />limited as described in Section III — Limits <br />(10) <br />Arising out of the actual, alleged or threat - <br />Of Insurance; and <br />ened discharge, dispersal, seepage, migra- <br />(2) Our right and duty to defend end when we <br />tlon, release or escape of "pollutants" at any <br />have used up the applicable limit of insur- <br />time. <br />ance in the payment of judgments or set- <br />b. Any <br />loss, cost or expense arising out of any: <br />tlements under Coverages A or B or medi- <br />cal expenses under Coverage C. <br />(1) <br />Request, demand or order that any insured <br />No other obligation or liability to pay sums or <br />or others test for, monitor, clean up, re- <br />move, contain, treat, detoxify or neutralize, <br />perform acts or services is covered unless ex- <br />or in any way respond to, or assess the ef- <br />plicitly provided for under Supplementary Pay- <br />facts of, "pollutants "; or <br />ments — Coverages A and B. <br />b. This insurance applies to "personal and adver- <br />(2) <br />Claim or suit by or on behalf of a govern - <br />mental authority for damages because of <br />tising injury" caused by an offense arising out of <br />testing for, monitoring, cleaning up, rem <br />your business but only if the offense was corn- <br />"coverage <br />d <br />ing, containing, treating, detoxifying or - <br />eu- <br />mitted in the territory" during the pol- <br />tralizing, or in any way responding to, or r as- <br />icy period. <br />sessing the effects of, "pollutants ". <br />2. Exclusions <br />COVERAGE C MEDICAL PAYMENTS <br />This insurance does not apply to: <br />1. Insuring <br />Agreement <br />a. Personal and advertising injury ": <br />a. We will pay medical expenses as described <br />(1) Caused by or at the direction of the insured <br />below <br />for "bodily injury" caused by an accident: <br />with the knowledge that the act would vio- <br />(1) <br />On premises you own or rent; <br />late the rights of another and would inflict <br />"personal and advertising injury "; <br />(2) <br />On ways next to premises you own or rent; <br />(2) Arising out of oral or written publication of <br />or <br />material, if done by or at the direction of the <br />(3) <br />Because of your operations; <br />insured with knowledge of its falsity; <br />provided that: <br />(3) Arising out of oral or written publication of <br />(1) <br />The accident takes place in the "coverage <br />material whose first publication took place <br />territory" and during the policy period; <br />before the beginning of the policy period; <br />(2) <br />The expenses are incurred and reported to <br />(4) Arising out of a criminal act committed by or <br />us within one year of the date of the acci- <br />at the direction of any insured; <br />dent; and <br />(5) For which the insured has assumed liability (3) The injured person submits to examination, <br />in a contract or agreement. This exclusion at our expense, by physicians of our choice <br />does not apply to liability for damages that as often as we reasonably require, <br />the insured would have in the absence of <br />the contract or agreement; <br />CG 00 01 07 98 Copyright, Insurance Services Office, Inc., 1997 Page 5 of 13 <br />19 <br />