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ALTA PLANNING & DESIGN -2015
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ALTA PLANNING & DESIGN -2015
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Last modified
1/26/2016 3:19:28 PM
Creation date
5/14/2015 10:02:51 AM
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Contracts
Company Name
ALTA PLANNING & DESIGN
Contract #
A-2015-011
Agency
PUBLIC WORKS
Council Approval Date
1/20/2015
Expiration Date
1/20/2016
Insurance Exp Date
7/1/2016
Destruction Year
2020
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Task 4E: Saturation Patrols with Santa Ana <br />Police Department <br />Alta will conduct up to four saturation patrols with <br />the Santa Ana Police Department to enforce laws <br />related to bicycling, educate the public on bicycle <br />safety, and facilitate communication between <br />law enforcement officers and the general public. <br />Many immigrant populations shy away from <br />interactions with police officers, so the satura- <br />tion patrols may provide an opportunity to ease <br />tensions regarding law enforcement. We assume <br />saturation patrols differ from regular enforcement <br />by bringing officers into the community in a non - <br />intimidating way, such as by staffing a booth at <br />a popular location and distributing informational <br />materials and safety giveaways. Patrols could take <br />place along popular bicycling routes or off - street <br />on bike paths and trails, We recommend distrib- <br />uting a portion of the collateral during the satura- <br />tion patrols to attract the attention of passers -by. <br />The Alta Team will work with the Santa Ana Police <br />Department to enforce bicycling laws, educate the public <br />on bicycle safety, and facilitate communication between law <br />enforcement officers and the general public <br />PUbI location oi. a'..ycla S l Aito Pia !0." U F ee5l9n <br />Task 4F: Evaluation Surveys <br />At the end of the campaign, after both media <br />placement and direct education has been <br />completed, Alta will disseminate an online <br />evaluation survey through the 20 schools that <br />participated in the classroom presentations as a <br />requirement of receiving the trainings. The survey <br />will be targeted at parents, with the goal of deter- <br />mining any students who were `saved by a helmet' <br />by asking questions about collision involvement <br />and changes in helmet usage as a result of the <br />campaign, We will also partner with the school <br />administration staff to identify and recognize <br />students saved by helmets. If desired by the City, <br />the survey could also include questions about the <br />media campaign to evaluate its reach to families. <br />Alta will analyze survey results for inclusion In the <br />Final Report (Task 1). <br />Task 4 Deliverables: <br />• One League Cycling Instructor Training Seminar <br />• Up to 20 bicycle safety classroom presentations <br />• Four bicycle rodeos <br />• Four bicycle helmet fitting seminars at bike <br />rodeos <br />• Distribution of 1,000 bicycle helmets <br />• Up to four saturation patrols <br />• Online evaluation surveys at up to 20 schools <br />• Survey analysis <br />13 <br />
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