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ARTTCLE 4 ADDITIONAL COVENANTS O T11F PARTIES 4.t Confidentiality. (a) Each party acknowledges that all int'ormation and trade secrets relating to any of the other party's products and the services hercumlcr, including, without limitation, pricing, software, business and financial information, marketing and promertion plans, any changes or improvements therein, including ally cost savings measures, is the confidential and proprietary information of such other party ("Confidential Infgrm rtiop"). Except as othct-wise set out herein, neither party shall disclose any Confidential infirmation of the other party to any third party or use it for its own benefit or the benefit of a third party, and each party shall take all commercially reasonable measures to protect the confidentiality of Contidentia€ Information of the other party and prevent its disclosure to others. (b) Each party may disclose the Confidential Inforination of the disclosing party to its affiliates and their respective: employees and agents who are directly involved in kite perlorinance irf this Agreement, who have a need to know and will) are obligated to honor the restrictions on disclosure and asc of ,inch Confidential Information set forth in this Agreement (tire persons to whom such disclosure is permissible being collectively known as " Represent ttive:s_"). tiach party shall be responsible for any breach of this Swim 4.1 by its Representatives. The parties ,hail not disclose, without the prior written consent of tthe disclosing party, any of such disclosing party's Confidential Information that it has learned either during the comrse o; this Agreement or in discussions and proposals leading tip to this Agreenicut, except as may be required by Law. The parties shall not use the Confidential Information of a disclosing party for any purpose other than that for which it was disclosed. (c) All Confidential Information of Parkmobile and Client shall retrain the property of each respective party. Upon any termination or expiration of this Agreement, each party shafl return to the other party the other party's original version of all Confndemial Information of such other party in document form, including any electronic media version, such as CD-ROM or computer disk, and shall confirm to such otter party in writing that all such documents and things have been so provided and that all copies thereof have been destroyed subject to compliance with applicable Law, I tie foregoing shall not apply to any. Confidential Information that is in the public domain without breach of this Agreement, Confidential Information that a party can demonstrate was known prior to receipt farm the other party or Confidential Information that was subsequently received from a third patty without any obligation of confidentiality to the other party. (d) To the extent any party determines it necessary or advisable to file a copy of this Agreement with a governmental agency, including the United States Securities and Exchange Commission, or otherwise in accordance with I_aw, that party and its counsel shall work with the non -disclosing party and its counsel to obtain confidential treatment of relevant portions of this .Agreemcnt, including, without limitation, product and service specifications and pricing, information.. (e) Each party agrecs that irreparable damage would occur, and that monetary damages would be an insufficient remedy- at law, in tine event that any (if the provisions of this Section 4.1 were not performed by the other patty in accordance with the terms hereof and that the each party shall be entitled to specific perfon mance of the terms herco f, in addition to any other remedy at law or equity. (f) Each party's obligation with respect to the Confidential Information of a disclosing paiYy shall expire three (3) years after the termination or expiration of this Agreement, p ovided, however, that each party's obligations with respect to the trade secrets of a disclosing party shall remain in effect throughout the Term and at all times thereafter_ but only for so long as such information remains it trade secret.