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SOW Format: <br />Each task includes the following: Title, Objective, Task Description, Responsibilities and <br />Completion Criteria. The tasks are depicted on the project schedule, All parties recognize that <br />the SOW is not formatted chronologically with contractual obligations defaulting to the Project <br />Schedule unless otherwise noted. <br />TASK 1: 2015 READYOC MARKETING ROAD MAP <br />Objective: <br />Create and establish a formal marketing plan and road map to best promote and provide <br />outreach for ROC in 2015. The road map will include project schedules, management <br />procedures and proposed activities. <br />Task Description: <br />Develop, refine, review and approve plan for all 2015 initiatives, including the marketing plan <br />and project schedule. This also includes bridging activities from FYI (calendar year 2014) to <br />maintain campaign momentum, integrity and continuity, Activities include: <br />a. 2015 Launch Meetings — conduct meetings with Santa Ana Project Manager and ROC <br />Steering Committee to outline strategies and recommendations for 2015 and to get <br />approval to proceed with the 2015 Road Map. <br />b. 2015 Marketing Road Map — develop comprehensive marketing communications and <br />promotions plan detailing strategies, objectives, tasks, schedules and metrics for all <br />ROC and Promise to Prepare (P2P) activities during the contracted period. This <br />includes delivery of a 50 -60 slide PowerPoint deck plan that details all strategic goals <br />and programming. <br />c. Project Schedule — develop and complete a comprehensive project schedule that <br />details timing for all activities. <br />d. Project Management & Control Procedures — review and update, as needed, all control <br />and administrative procedures (change orders, approval processes, etc.) and <br />documents. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be in Q1/2015. <br />25D -18 <br />