25D - AGMT - PUBLIC AWARENESS CAMPAIGNS

Home Browse Search

Westbound Communications, Inc. Consultant Agreement June 16, 2015 Page 2 On March 2, 2015 the Police Department issued a request for proposals (RFP #15 -017) for Emergency Preparedness & Public Awareness Campaigns. On March 31, 2015 the City received proposals from three firms. Bartell & Associates, Sensis, and Westbound Communications, Inc. each submitted proposals for consideration. An evaluation committee consisting of representatives from the Santa Ana Police Department Homeland Security Division (Fiduciaries of the UASI Grant), and the ReadyOC / "If You See Something, Say Something TM" Steering Committee reviewed and rated the three proposals after an oral presentation from all three respondents. The proposals were evaluated according to Responsiveness to RFP (45 %), and oral presentation (55 %), as stated in the RFP. The results of the RFP evaluation are as follows: Vendor Score Westbound Communications, Inc. 98 Sensis 84 Bartell & Associates 63 100 point max Westbound Communications, Inc. was the most responsive and capable respondent. Westbound Communications, Inc. brings valuable expertise and institutional knowledge to both campaigns as the initial creators, and primary creative directors since the inception of ReadyOC and "If You See Something, Say Something TM ". This includes all branding, strategies, micro - campaigns, and established media relationships with organizations such as the Los Angeles Angels of Anaheim, iHeart Media, and the Anaheim Ducks. The first year agreement amount totals $355,000 (fiscal year 2015 -16) and the expenses for years two (fiscal year 2016 -17) and three (fiscal year 2017 -18) are projected to be $572,500 for each fiscal year, for a total not to exceed the three -year agreement amount of $1,500,000. It is anticipated that the current scope of services developed by the consultant may change or expand as new risks are identified and promotional opportunities arise. Agreement scope revisions and second and third year renewal options can be authorized by the City Manager and City Attorney. Execution of years two and three of this agreement are contingent upon a UASI Grant award to the Anaheim /Santa Ana Urban Area for FY2015 & FY2016 respectively, and that the award is sufficient in size to sustain both campaigns. It is understood that future UASI Grant awards must be approved by, and receipt of awarded funds authorized by the City Manager and City Council prior to any expenditure on these programs under this agreement. 25D -2