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25D - AGMT - PUBLIC AWARENESS CAMPAIGNS
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25D - AGMT - PUBLIC AWARENESS CAMPAIGNS
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6/11/2015 4:07:04 PM
Creation date
6/11/2015 3:52:52 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Police
Item #
25D
Date
6/16/2015
Destruction Year
2020
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and document Promises to Prepare from Orange County residents, businesses and <br />community members. This will be achieved through public outreach and media promotions <br />including, but not limited to, the ROO Preparedness Bucket List campaign, radio promotion, <br />video public service announcement (PSA) creation, smartphone app management and <br />enhancements and publicity outreach. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety and when the Santa Ana Project Manager signs the task completion letter. <br />��EtiliA7- �iLwS�It1 ile7�jl;IIi��ZiPri}t r�C IT�:177I. Cr�Zi7iE <br />Objective: <br />Plan, develop and begin Phase I implementation of the 'Ready Together" concept. <br />Task Description: <br />This phase includes creating and producing a "Ready Together" icon, one -page program <br />description, one page consumerfact sheet (8.5" x 11"), one -page website tabbed content and <br />March 2015- December 2015 outreach schedule. All materials will be reviewed and approved <br />by the Project Manager with support from the ROC Steering Committee.. <br />Responsibilities: <br />WBC shall: <br />a. Plan and develop the program with approvals from the ROO Steering Committee <br />b. Execute the program in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts and materials <br />b. Support and facilitate partnering and sponsorship efforts <br />Completion Criteria: <br />This task is considered complete upon completion of all tasks and when the Santa Ana Project <br />Manager signs the task completion letter. Planned completion and implementation will be by <br />02/2015. <br />TASK 3 -8: READY TOGETHER PROMOTION -- SUMMER 2015 <br />Objective: <br />Implement Phase II of the 'Ready Together" concept as described below. <br />Task Description: <br />This phase includes conducting up to two (2) events focused around the "Ready Together" <br />message and programming platform. These events may be stand -alone or as part of <br />appropriate local neighborhood festivals, block parties, church events and other hyper -local <br />25D -20 <br />
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