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Task Description: <br />The promotion includes the ongoing public pronouncement that ROC will achieve tangible <br />steps towards preparedness, Promises to Prepare, from Orange County residents, businesses <br />and community members. This will be achieved through public outreach and media promotions <br />including, but not limited to, the ROC Preparedness Bucket List campaign, radio promotion, <br />video public service announcement (PSA) creation, smartphone app management and <br />enhancements and publicity outreach. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety and when the Santa Ana Project Manager signs the task completion letter <br />TASK 4 -A: ROC EMERGENCY PREPAREDNESS BUCKET LIST <br />Objective: <br />Plan, develop and implement concept, distributing a minimum of 1,000 branded five- gallon <br />ROC emergency preparedness buckets to Orange County community members by Q4 2015 <br />(Note: WBC in collaboration with the Santa Ana Project Manager will seek to expand the <br />number of distributed buckets through partnering /sponsorship efforts with the Corporate <br />Advisory Council and other community stakeholder groups.) <br />Task Description: <br />Expand and enhance the existing Preparedness Bucket List program momentum that <br />encourages Orange County residents to add preparedness to their "bucket list" -- i.e. making <br />sure residents receive a bucket and begin gathering emergency kit items. The ROC - branded <br />buckets will be selectively promoted and distributed to OC community members as a <br />demonstration of a simple preparedness step with suggestions included of what key <br />emergency kit items to place within it. Along with serving as a tangible action step toward <br />preparedness, the bucket concept offers numerous promotional opportunities via publicity, the <br />website, social media and other ROC communication channels. An initial quantity of 1,000 <br />branded buckets will be produced. WBC and the RQC team will also seek to expand the <br />program and amount of buckets to be distributed via corporate and business partnerships and <br />sponsorships. <br />Responsibilities: <br />WBC shall: <br />a. Plan and develop the program with approvals from the ROC Steering Committee <br />b. Execute the program in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts and materials <br />b. Support and facilitate partnering and sponsorship efforts <br />Completion Criteria: <br />This task is considered complete upon the distribution of a minimum of 1,000 buckets and <br />when the Santa Ana Project Manager signs the task completion letter. Planned completion and <br />implementation will be by Q4/2015. <br />7 <br />25D -22 <br />