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a. CAC Designated Ambassador -- continue to leverage and refine the designated CAC <br />ambassadors to facilitate and deepen relationship efforts. <br />b. One -on -One Outreach Tour — continue successful new strategy to outreach to CAC <br />members in a high - touch, one -to -one manner to generate customized opportunities for <br />promotional investment and support of the ROC campaign. <br />c. CAC Recognition Program — formalize development and implementation of recognition <br />program for CAC members that elevates the prestige for and expands the interest in <br />promoting ROC and emergency preparedness. <br />Responsibilities: <br />WBC shall: <br />a. Develop and implement the program with approval from the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve the program and promotional efforts <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned for the end of <br />Q4/2015. <br />TASK 8: WEBSITE SOCIAL MEDIA & ONLINE OUTREACH AND MAINTENANCE <br />Objective: <br />Update, manage, host and maintain the ReadyOC.org website and provide recommendations <br />for updates to improve the user experience and functionality. Also update, manage and <br />maintain campaign social media channels 24/7 during the contract term. Website and social <br />media will be leveraged to continue to support the campaign's public awareness and <br />engagement activities. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />Objective: <br />Update, manage, host and maintain the ReadyOC.org website and provide recommendations <br />for updates to improve the user experience and functionality. Also update, manage and <br />15 <br />2501-30 <br />