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b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana <br />Project Manager. <br />c. Manage the weekly and monthly reporting of campaign measurement. <br />d. Manage ongoing expense tracker, budget and campaign schedule, <br />e. Submit task completion letters with invoices to the Santa Ana Project Manager. <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions. <br />Completion Criteria: <br />This Task is considered complete upon completion of the administrative deliverables and when <br />the Santa Ana Project Manager signs the task completion letter, by Q4/2015. <br />Task 3: 54 Outdoor, PSA and Earned Media Promotions <br />Objective: Develop and implement a comprehensive media promotion program to maximize <br />exposure of the S4 campaign through paid, sponsored and earned coverage through a <br />combination of outdoor (bus shelters, buses, kiosks, billboards, etc.), print, online and <br />broadcast media. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when budgeted sub -tasks have been completed in their <br />respective entirety, <br />Task 3 -A: S4 Outdoor, PSA and Earned Media Promotion (Sarina 2015) <br />Objective: <br />Develop and implement a comprehensive media promotion program to maximize exposure of <br />the 54 campaign through paid, sponsored and earned coverage through a combination of <br />outdoor, print, online and broadcast media. <br />Task Description: <br />Design and produce aminimum of three graphic designs approved by the Project Manager <br />with support from the S4 Steering Committee and then secure minimum of 20 combined paid - <br />earned- sponsored media placements generating a minimum of two (2) million measured <br />impressions. <br />Responsibilities: <br />WBC shall: <br />a. Create and produce three graphic designs and secure a minimum of 20 media <br />placements as described above. <br />Santa Ana shall <br />25D -39 <br />