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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE; <br />JULY 7, 2015 <br />TITLE: <br />SHOP LOCAL SANTA ANA <br />(STRATEGIC PLAN NO. 3, 1, F) <br />n <br />CITY MANAG <br />RECOMMENDED ACTION <br />Receive and file. <br />DISCUSSION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1B1 Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />To continue to promote and support a vibrant business climate, the City of Santa Ana is unveiling <br />a new "Shop Local Santa Ana" campaign. Through the City's website campaign, local residents <br />will be educated on the many benefits of supporting their own local business community. <br />The City's website (http: // santa- ana.org/eda /shoplocal.aso) will highlight the Mayor and City <br />Council's "Shop Local in Santa Ana" video, the benefits of shopping locally, and will link to the <br />City's interactive business directory that will provide valuable information to residents on the local <br />businesses in Santa Ana. Businesses that want to help market and support the program will be <br />given special "Shop Local Santa Ana" reusable bags to hand out to their customers. <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this item supports the City's efforts to meet Goal #3 Economic Development, <br />Objective #1, (Implement a comprehensive Economic Development strategy to ensure that <br />Santa Ana is a City with a vibrant business climate that is accessible, user - friendly and <br />welcoming to all residents and visitors), Strategy F (Promote local business, reduce retail <br />leakage and improve revenue tax base performance through the development of a "Santa Ana <br />Buy Local Plan "). <br />FISCAL IMPACT <br />There is no fiscal impact associated with this action. <br />19D -1 <br />