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2. Downtown Wayfinding and Streetscape Amenities (Strategic Plan No. 5, 4a) — (CDA) Leigh Eisen, Downtown Development Liaison, provided power point presentation of what wayfinding is and is not, and the progress to date. Funding allocated is $400,000. Process needs direction and knowledge of who's participating. Suggest an ad hoc group to review signs to decide what's important and provide feedback. Committee Chair, Michele Martinez suggests using Survey Monkey for all to input as parking is basic necessity for city. Councilmember Sarmiento agrees we need to give direction to move forward and is supportive of concept. Need to consider context, be sensitive to community and be respectful. Hopefully cost adjustments will not be big. Martinez would also like to see other amenities provided downtown, like restrooms in parking structures. Could be discussed when we're at line item from Wellness Center for budget. City Manager, David Cavazos, reiterated we have $400,000 budgeted to proceed and start process. Public restrooms are feasible and are part of downtown plan, but funding does not exist. 3. Downtown Parking Update (Strategic Plan No. 3, 4b) — (CMO) City Manager David Cavazos provided draft study of parking. There have been no rate increases for twenty years and beyond that there are no records. We've had lots of discussion; however not in a big hurry. Talk and listen at town hall meetings to build on our successes to make Santa Ana a great place to visit. Needs: restrooms downtown, police substations, parking, ambassadors, security cameras and other items listed in presentation. Rates of garages versus parking meter need to be fixed. Committee Chair Michele Martinez not supportive of increase. All modes of transportation should be included. Supports rideshare, circulation and other options for people. Many folks live within a three mile radius. Possible bond measure tax or DOF funds due to city may help fund. Councilmember Vince Sarmiento has heard comments on parking tickets and would like to know if we're on par with other cities. Where do we find monies to fund other modes? If increase, then soft on violations? Would like to see visitors return to downtown where it's safe and clean and not a place to be cited. City Manager, David Cavazos, stated other cities such as Huntington Beach, Long Beach, San Clemente, and Santa Monica can charge twice as much as Santa Ana for parking. Shuttle service will help with circulator as we phase in options. March 9, 2015 1 Finance, Economic Development, & Technology Minutes