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Scope of Work <br />Introduction <br />This section presents the services that The Cultural Planning Group, along with its sub - contractors, will <br />provide in the development of the City's Arts & Culture Master Plan, It is anticipated that these services <br />may shift to meet the emerging needs of the project during the planning process. CPG reserves the right <br />to alter the exact sequence and scope of these services to best serve the purpose of the planning <br />process, in consultation with and the agreement of the City. <br />Community Engagement Approaches <br />This outlines a comprehensive approach to community engagement and related research for the City of <br />Santa Ana Arts and Culture Master Plan. <br />The intent of our community engagement efforts is to develop a "porous" system with many entry points <br />through which anyone can participate in the process. Our approach includes multiple entry points for all <br />sectors of the community, from the grassroots to the leadership level, Community engagement initiatives <br />include traditional face -to -face interviews and personal meetings; <br />discussion groups; cafe conversations (large- group); family- oriented <br />creative workshops with local artist participation; online participatory <br />tools such as MindMixer, and on -line polls; and -for those without <br />computer access or who don't feel comfortable providing ideas or <br />feedback online —the option to telephone or text ideas about their <br />vision or to complete a traditional paper and pencil survey, <br />children's Artslmagine workshop <br />Key Person Interview and Focus Group Lists: Working with staff, the Steering Committee and <br />other informants, we will develop a master list of individuals and stakeholder groups to be <br />consulted during the planning process. This may include local arts providers, City elected and <br />appointed officials, community and business leaders, potential funding partners, civic <br />associations, tourism associations, youth and senior groups, education leaders, the faith <br />community, as well as any other leadership that would be valuable to the planning process. <br />Artslmagine Workshops: These workshops allow residents with an alternative mode of <br />participation in the planning process, Workshops are led by artists, in collaboration with the <br />consultants, and can include adults as well as children. This is our approach to community <br />participation based on the theory of "appreciative inquiry," Appreciative inquiry is used to <br />discover, understand and foster innovations in communities by gathering positive stories and <br />The Cultural Planning Group 22 <br />