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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />AUGUST 4, 2015 <br />TITLE: <br />AGREEMENT WITH BOBBY NAVA <br />ENTERTAINMENT FOR ENTERTAINMENT <br />SERVICES FOR FIESTAS SANTA ANA <br />{STRATEGIC PLAN NO. 5,5C) <br />//_iz� T22 <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1" Reading <br />❑ Ordinance on 2n° Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and Clerk of the Council to execute an agreement with Bobby Nava <br />Advertising and Entertainment Agency for advertising and entertainment services for Fiestas <br />Santa Ana in the amount of $44,000, for a term to end on September 30, 2015, subject to non - <br />substantive changes approved by the City Manager and City Attorney. <br />DISCUSSION <br />The Fiestas Santa Ana event has been a positive event for the downtown businesses and <br />surrounding neighborhoods. This event not only attracts thousands of Santa Ana residents, but <br />also visitors from all over Orange County. The purpose of this event is to celebrate Fiestas Santa <br />Ana through a safe family friendly event to include: live entertainment, food booths, informational <br />booths, merchandise /service booths, cultural exhibits and carnival rides /games over a three -day <br />weekend. The 37th Annual Fiestas Santa Ana will take place on September 12 — September 13, <br />2015. <br />In recognizing the great value of the event, City of Santa Ana, Parks, Recreation, and Community <br />Services Agency (PRCSA) recommended that the City host Fiestas Santa Ana and act as Event <br />Manager. The Event Manager will be responsible for providing all the necessary equipment, stages, <br />electricity, carnival rides, vendor booths, entertainment, and insurance for the event. <br />City staff has been working to bring together all the elements necessary to operate a successful <br />event. As part of managing the event and in an effort to retain A -list talent, city staff is requesting <br />an agreement with Bobby Nava to retain event performers for the event. The City expects that the <br />inclusion of A -list talent will draw additional people to the City of Santa Ana for the event. Staff <br />reached out to Bobby Nava Entertainment and the firm was able to secure Maribel Guardia and <br />Fidel Rueda to perform at the 2015 Fiestas Santa Ana event. <br />25E -1 <br />