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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />AUGUST 4, 2015 <br />TITLE: <br />VARIANCE NO. 2015-06 TO ALLOW <br />ADDITIONAL WALL SIGNS ON THE <br />PRIMARY ELEVATION FOR SMART & <br />FINAL LOCATED AT 1308 WEST EDINGER <br />AVENUE - NEIL MCNAUGHT, APPLICANT <br />{ST TEG P <br />NO. 3, 2), <br />p �1ii42.�'y <br />CITY MANAGER <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 10 Reading <br />❑ Ordinance on a Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Receive and file the staff report approving Variance No. 2015 -05 as conditioned. <br />PLANNING COMMISSION ACTION <br />At its regular meeting on July 13, 2015 by a vote of 7:0, the Planning Commission adopted a <br />resolution approving Variance No. 2015 -05 as conditioned to allow two additional wall signs on <br />the primary elevation for the Smart & Final retail store building at 1308 West Edinger Avenue in <br />the Planned Shopping Center (C4) zoning district. The Planning Commission made no changes <br />to the recommendation outlined in the attached staff report (Exhibit A). <br />Generally, Smart & Final has been known as a small warehouse grocery chain that caters to eating <br />establishments and other businesses that shop in bulk. However, today, Smart & Final has <br />transformed and diversified their target market to include households by rebranding themselves as <br />"Smart & Final Extrel," offering farm fresh produce, a large selection of fresh meat and convenient <br />size products. To advertise and market that transformation, Smart & Final is requesting approval of <br />two additional secondary wall signs to describe goods sold at the existing grocery store. If <br />approved, the variance would allow for the installation of two additional wall signs for a total of three <br />wall signs on the north elevation of the existing commercial building. The signs would be placed on <br />two existing architectural fagade elements to the west and east of the existing primary wall sign. <br />The proposed signs would include one 18.83 -square foot "Fresh Meat" sign and one 33.37 -square <br />foot "Farm Fresh Produce" sign, Full -sized plans are available for public viewing in the Clerk of <br />the Council Office. <br />31 B -1 <br />