31B - VARIANCE - SIGNS 1308 W. EDINGER

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Variance No. 2015 -05 July 13, 2015 Page 2 If approved, the variance would allow for the installation of two additional wall signs for a total of three wall signs on the north elevation of the existing commercial building located at 1308 West Edinger Avenue. The signs would be placed on two existing architectural fagade elements to the west and east of the existing primary wall sign. The proposed signs would include one 18.63- square foot "Fresh Meat" sign and one 33.37 - square foot "Farm Fresh Produce" sign. The site currently has one wall sign on the primary (north) elevation and one wall sign on the secondary (east) elevation that would be retained as part of this project (Exhibit 5). - Generally, Smart & Final has been known as a small warehouse grocery chain that caters to eating establishments and other businesses that shop in bulk. However, today, Smart & Final has transformed and diversified their target market to include households by rebranding themselves as "Smart & Final Extra!" offering farm fresh produce, a large selection of fresh meat, and convenient size products. Smart & Final is headquartered in Los Angeles and currently operates two other stores in Santa Ana, which are located at 1523 West Seventeenth Street and 3430 South Bristol Street. Smart & Final recently re- tenanted the building previously occupied by El Metate Market. Though not part of this application, the applicant applied for and obtained Conditional Use Permit No. 2013 -49 to allow the off - premise sale of beer, wine and distilled spirits as part of its retail operation. In addition, various site improvements including a new fagade, parking lot resurfacing and landscape improvements were approved and recently completed. General Plan and Zoning Consistency The General Plan land use designation for the site is General Commercial (GC), which supports important neighborhood facilities and services such as this shopping center. General Commercial districts are key components and provide highly visible and accessible commercial development along the City's arterial transportation corridors such as Edinger Avenue. The project site is consistent with this General Plan land use designation. The site is located within the Planned Shopping Center (C4) zoning district and the Bristol Street Corridor Specific Plan (SP -1). The C4 zoning district allows for retail and service uses such as markets, making the proposed use consistent with the zoning code. Further, the building and uses on the property will not be impacted by the proposed street widening projects in the SP -1. Proiect Anal sis Variance requests are governed by Section 41 -638 of the SAMC. Variance requests may be granted when it can be shown that the following can be established: That there exists a special circumstance related to the property, such as size, shape, topography, location or surroundings. 31 B -4