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How Do We Improve Downtown <br />Santa Ana? <br />Downtown Enhancements: Marketing ($500K est.) <br />Create an identity brand (FY 15-16) <br /> <br />Year-round events and promotions (on-going) <br /> <br />Coordinated marketing materials (on-going) <br /> <br />SPECIAL PROMOTIONS, DTSA <br />Holiday and festive décor <br /> <br />(on-going) <br />PATCHWORK SHOW, DOWNTOWN SANTA ANA <br />2014 CHRISTMAS TREE, DOWNTOWN SANTA ANA <br />9 <br />9 <br /> <br />