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I am also attaching this ticket as evidence of being issued a citation at what is basically 8pm. <br />I dedicate my professional efforts to actively encouraging artists and patrons to come downtown Santa Ana to <br />visit, shop, work and attend arts events, and I am reaching out to you and the Council to stop this overly <br />aggressive and abusive parking enforcement in downtown Santa Ana. <br />My first experience with the new parking environment actually occurred in September 2014, when we invited a <br />Sundance Award-winning filmmaker to screen his film at the OC FIlm Fiesta. <br />He was parked in front of the Frida Cinema and received a ticket during his presentation. Again, there was a <br />parking officer waiting at his vehicle, ready to issue a ticket on a meter that was flashing green. He had arrived <br />early to dine at a downtown restaurant before his screening, and thus had been parked in his space two hours. <br />Even though I had coins in my hand and had put another quarter in the meter, the officer offered no sympathy <br />and issued the ticket. <br />An audience member, who is a resident of Santa Ana, also got a ticket that day. She told me she could have <br />walked, but wanted to drive over and enjoy the downtown experience. She too was disappointed and said she <br />would think twice before driving into her own downtown. <br />Two hours is not enough time to park to see a film, and as we are bringing our OC Film Fiesta into downtown <br />for a 6th year, I am worried about the draconian parking enforcement on our guests, who will be driving in from <br />Orange County, San Diego and Los Angeles. <br />As a resident of Santa Ana who also works in Santa Ana and promotes the downtown, I am respectfully <br />requesting that the Council: <br />1. Stop the aggressive metering and practice of issuing citations on meters that are flashing green <br />2. Increase the parking limit to 3 hours instead of 2 hours <br />3. Allow a grace period of 10 minutes after the meter has expired before a ticket is issued <br />If a $56 ticket is the welcome that visitors receive when shopping, dining and doing business in downtown <br />Santa Ana, then we will lose visitors and business to neighboring cities like Orange, Tustin and others that offer <br />free parking in their downtowns. That is the market rate for our area. If you drive through downtown Santa Ana <br />on any weekday, you will already see the impact of diminished customers on the restaurants. <br />I urge you to consider this in your discussion of the proposed parking plan. We all want to help increase <br />revenue in Santa Ana, but let's work together to achieve this by increasing sales and not by punishing those who <br />have chosen to take the Council up on its invitation to come and shop in Santa Ana. <br />Sincerely, <br />- Victor <br />Victor Payan <br />Director <br />OC Film Fiesta <br />Victor Payan <br />